Online branding is an abstract concept that is easily misunderstood. It’s often mistaken for your logo, your products, or service. But branding is much more than that. It’s entwined with every aspect of your business, whether you realize it or not.
Over the last two years, I’ve learned a lot about partnerships—what works, what doesn’t—and I wanted to pass on those lessons learned. These insights will be beneficial for you if you’re thinking about forming a business partnership, or if you’re already in a partnership.
Knowing how to create videos is only half the battle. You also need to know which types of videos to create. So let’s walk through the different types of videos you can leverage to increase visitor time on site, improve engagement levels and ultimately increase leads and sales.
I’m a child of the 80’s,which mean’s I’m a fan of soft rock, arcade games and cheesy action movies. And there’s none cheesier than The Karate Kid. Now imagine for a moment that, instead of a classic teen action flick, The Karate Kid was in fact a video case study for Mr. Miyagi’s school of karate.
Most, if not all, businesses can benefit from some blend of offline and online marketing techniques, but choosing which to focus on can be tricky. The bottom line is simple: try to determine what type of consumers you wish to connect with, and understand what will work best for them.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.