“What’s your niche?” These three little words strike more terror into the hearts and minds of idealistic new entrepreneurs than any others. Has this ever been you? You start a blog about your passions and write what you’re sure is the most amazing content on the planet. After several months, hardly anyone aside from your mom and your […]
The Keys to Learning from Your Business Failures
So you screwed up. What next? There’s something you notice a lot in online marketing—the story of how an entrepreneur tried, failed, recovered and then succeeded. It’s a good story and an important story. But it kind of misses a little something sometimes. Let’s be honest. It’s easier to talk about how you learned from […]
Optimize Your Mobile Website to Boost Conversions
Mobile browsing is growing into new ecosystem that has its own set of laws, structures, and appearance. As mobile technology continues to grow globally, a site that does not have a separate strategy for mobile may be comparable to a marketing agency that provides the same service to each client. The best part is many […]
10 Marketing Psychological Studies for the DIY Entrepreneur
Have you ever stopped to consider what motivates your audience to click, share, favorite, and purchase from you? Ever since high school, I’ve been enamored with how we act and interact as humans. In time, I realized behavioral psychology is a key component of building a blogging empire and marketing yourself online. Understanding a little […]