“What’s your niche?” These three little words strike more terror into the hearts and minds of idealistic new entrepreneurs than any others. Has this ever been you? You start a blog about your passions and write what you’re sure is the most amazing content on the planet. After several months, hardly anyone aside from your mom and your […]
The Keys to Learning from Your Business Failures
So you screwed up. What next? There’s something you notice a lot in online marketing—the story of how an entrepreneur tried, failed, recovered and then succeeded. It’s a good story and an important story. But it kind of misses a little something sometimes. Let’s be honest. It’s easier to talk about how you learned from […]
Optimize Your Mobile Website to Boost Conversions
Mobile browsing is growing into new ecosystem that has its own set of laws, structures, and appearance. As mobile technology continues to grow globally, a site that does not have a separate strategy for mobile may be comparable to a marketing agency that provides the same service to each client. The best part is many […]
10 Marketing Psychological Studies for the DIY Entrepreneur
Have you ever stopped to consider what motivates your audience to click, share, favorite, and purchase from you? Ever since high school, I’ve been enamored with how we act and interact as humans. In time, I realized behavioral psychology is a key component of building a blogging empire and marketing yourself online. Understanding a little […]
Does Your Business Need Blueprints?
In April 2012, I wrote a post that brought 30 times my normal traffic to my blog. After averaging 200 visitors a day, it felt like a miracle.
What Would Don Draper Do?
As the final season of the seminal series Mad Men came to a close, we can’t help but reflect back on the fascinating characters, intriguing plot lines, and of course, our love-hate relationship with the show’s iconic anti-hero.
Marketing Tactics and Strategies Aren’t as Important as You Thought
We’re repeatedly sold on the idea that we have to just use the right marketing tactics to get great results. How many “right” and “guaranteed” tactics have you tried?
Why Now is the Perfect Time to Start B2B Marketing on LinkedIn
If you’re a B2B marketer, you’re probably already on LinkedIn. With 313 million active members (more than Pinterest and Instagram combined) and 173 thousand new members signing up every day, LinkedIn is the best social network for B2B connections
Google’s Changing: 4 Inbound Marketing Practices to Retain Your Ranking
Whether you’ve noticed it or not, Google has been making a lot of changes to its search algorithms – the search engine mogul has introduced 45 major algorithm updates in the last three years, in addition to about 600 small modifications it makes annually.
5 Marketing Lessons from Justin Timberlake
Could it be that if we stopped and analyzed how Justin has strategically developed his career, we’d find some key trends that can be applied to our own business? Even if our business has nothing to do with music? Or tequila? Or ‘bringing sexy back’?
