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Home / Archives for Danny Iny

Danny Iny

Niche Marketing: What Is It, and Do I Really Need to Do It?

Aug 28, 2015 By Danny Iny

“What’s your niche?” These three little words strike more terror into the hearts and minds of idealistic new entrepreneurs than any others. Has this ever been you? You start a blog about your passions and write what you’re sure is the most amazing content on the planet. After several months, hardly anyone aside from your mom and your […]

Filed Under: Marketing Plans Tagged With: Market Segmentation, Marketing Plan, Target Market

The Keys to Learning from Your Business Failures

Aug 20, 2015 By Danny Iny

So you screwed up. What next? There’s something you notice a lot in online marketing—the story of how an entrepreneur tried, failed, recovered and then succeeded. It’s a good story and an important story. But it kind of misses a little something sometimes. Let’s be honest. It’s easier to talk about how you learned from […]

Filed Under: Best Practices Tagged With: Failure, Learning, Mistakes, Overcoming Obstacles

Optimize Your Mobile Website to Boost Conversions

Aug 6, 2015 By Danny Iny

Mobile browsing is growing into new ecosystem that has its own set of laws, structures, and appearance. As mobile technology continues to grow globally, a site that does not have a separate strategy for mobile may be comparable to a marketing agency that provides the same service to each client. The best part is many […]

Filed Under: eCommerce Tagged With: Chris Hughes, Conversion, Danny Iny, Mobile, Website

10 Marketing Psychological Studies for the DIY Entrepreneur

Jul 28, 2015 By Danny Iny

Have you ever stopped to consider what motivates your audience to click, share, favorite, and purchase from you? Ever since high school, I’ve been enamored with how we act and interact as humans. In time, I realized behavioral psychology is a key component of building a blogging empire and marketing yourself online. Understanding a little […]

Filed Under: Marketing Innovations Tagged With: Danny Iny, Marketing, Research

Does Your Business Need Blueprints?

Jul 20, 2015 By Danny Iny

does-your-business-need-blueprints-
In April 2012, I wrote a post that brought 30 times my normal traffic to my blog. After averaging 200 visitors a day, it felt like a miracle.

Filed Under: Online Marketing Tagged With: Blogging, Danny Iny, Website

What Would Don Draper Do?

Jun 18, 2015 By Danny Iny

why-your-blog-is-the-foundation-of-your-online-marketing
As the final season of the seminal series Mad Men came to a close, we can’t help but reflect back on the fascinating characters, intriguing plot lines, and of course, our love-hate relationship with the show’s iconic anti-hero.

Filed Under: Marketing Plans Tagged With: Danny Iny, Marketing, Personas

Marketing Tactics and Strategies Aren’t as Important as You Thought

May 18, 2015 By Danny Iny

We’re repeatedly sold on the idea that we have to just use the right marketing tactics to get great results. How many “right” and “guaranteed” tactics have you tried?

Filed Under: Strategic Planning Tagged With: Competitors, Danny Iny, Differentiation, Marketing, Strategy, Trust

Why Now is the Perfect Time to Start B2B Marketing on LinkedIn

Dec 4, 2014 By Danny Iny

If you’re a B2B marketer, you’re probably already on LinkedIn. With 313 million active members (more than Pinterest and Instagram combined) and 173 thousand new members signing up every day, LinkedIn is the best social network for B2B connections

Filed Under: Online Marketing Tagged With: B2B, Danny Iny, LinkedIn, Marketing, Online Strategy

Google’s Changing: 4 Inbound Marketing Practices to Retain Your Ranking

Oct 28, 2014 By Danny Iny

Whether you’ve noticed it or not, Google has been making a lot of changes to its search algorithms – the search engine mogul has introduced 45 major algorithm updates in the last three years, in addition to about 600 small modifications it makes annually.

Filed Under: Online Marketing Tagged With: Danny Iny, Google+, Inbound Marketing, Local Search, Search Engine Optimization, Website

5 Marketing Lessons from Justin Timberlake

Oct 24, 2014 By Danny Iny

Could it be that if we stopped and analyzed how Justin has strategically developed his career, we’d find some key trends that can be applied to our own business? Even if our business has nothing to do with music? Or tequila? Or ‘bringing sexy back’?

Filed Under: Marketing Plans Tagged With: Creativity, Danny Iny, Marketing, Planning

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