Last week we talked about ways to make your marketing more interesting by being less “professional.” Here are three actions you can take to be a little less professional, and a little more interesting and appealing to your customers.
The benefits of professionalism are well known: increased perception of respectability, authority, trust, and dependability. But is there a downside to professionalism? Is it possible to be too professional?
Defining what you do is way more difficult than doing what you do. Delivering the value to your client is easy—but being able to describe to a complete stranger what you do and how you do it, so that they are sufficiently impressed to want to hire you?
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.