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Are You In It Alone?

By: Danny Iny


I left my day job and opened up shop as an entrepreneur 21 years ago. And, though I didn’t know it then, that was the day my father stopped understanding me.

My dad was a professor. His dad was an entrepreneur. He didn’t like his dad.

So, when I became an entrepreneur, it was the beginning of a great divide, though we didn’t see it at the time.

Sometimes, this great divide is more clear. A young woman signed up for the Audience Business Masterclass recently. She’s a very bright college student, and her parents had supported her in everything she tried to do—right up to the day she started the Audience Business Masterclass. Her parents got incredibly angry, and she was scared and hurt.

It can be a lot better than that, too.

Sometimes, being an entrepreneur runs in the family. In fact, we have three ABM students—a father, a daughter, and her husband—all in the Audience Business Masterclass, each one running his or her own business. And there are couples and partners making their businesses work, too, of course.

Is It Important to Be In It With Someone?

It matters. It hurts when we are not understood. And collaboration feels wonderful.

But it also matters for our success in business. I once asked a top expert in franchising what the key to success in managing a franchise was. With franchises, we are talking about a system where a person buys a business with location, content, marketing, and business plan all in place. And he told me, quite simply, that the number one predictor of success is whether or not one’s husband or wife really supports the effort.

So, today’s blog post is to share your experience of being in the business of starting a business—alone, or not alone.

You may be the only one running the business. Or you may be working with a friend or family member.

If You’re In It Alone:

  • Does your family or spouse (personal partner) understand?
  • Are they supportive?
  • Are they resentful or contentious about time or money?
  • Are they afraid of the uncertainty?
  • Do they just not get it?
  • Do they think you’re nuts?
If You Are With a Partner Who’s Also In It With You:

  • When is it loving and fun?
  • Do you hate each other sometimes? Do you need to get away from each other?
  • Can you separate business from personal life? How do you do that?
So, whether you’re in it alone or together, what’s that like? What works? What doesn’t? What hurts? What’s wonderful?

This article was originally published by Firepole Marketing

Author: Sid Kemp has been a coach and consultant to entrepreneurs for over 20 years. He joined the Firepole team at the end of 2013, where he provides student support for the Audience Business Masterclass and writes the Daily Q&A emails. He’s the author of ten books and over a hundred articles on business success, and he lives in sunny Florida with his wife Kris and their cat, Jabberwock.

Published: August 21, 2014

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Danny Iny

Danny Iny (@DannyIny), a.k.a. the “Freddy Krueger of Blogging”, is the proud founder of Firepole Marketing. He’s also the author of the Amazon best-selling book Engagement from Scratch!, the Naked Marketing Manifesto, and the Audience Business Masterclass. In addition to all of the above, Danny is a super-friendly guy who makes a point of responding to emails and messages within 24 hours—so follow him on Twitter @DannyIny, Google+, or just send him an email and say hello!

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