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Home / Archives for Brian Mikes

Brian Mikes

Text Marketing Basics: How to Create Great SMS Marketing Campaigns

Jul 1, 2019 By Brian Mikes

Did you know in 2017 more than 15 million texts were sent every minute of every day! I’m sure that number will only climb in the next few years… This tells me one thing… texting is incredibly popular! So, if you’re a business owner or doing digital marketing, it means you need to use texting to […]

Filed Under: Marketing Innovations Tagged With: Marketing, Mobile, Texting

How a Small Massage Therapy Business Uses Texting to Help Customers Relax

Jun 24, 2019 By Brian Mikes

We had a chance to sit down and talk to Julie of Gainesville Massage Therapy in Florida. She is running a small business and has worked hard to build her business from the ground up. Julie is using text message marketing to send her clients discounts. “I mostly use MMS when I send out my […]

Filed Under: Marketing Innovations Tagged With: Communication, Marketing, Mobile, Texting

Center Sphere: Using Text Marketing for Networking

Jun 13, 2019 By Brian Mikes

Recently, we had a chance to sit down and talk with Sarah from Center Sphere. In case you’re not familiar with Center Sphere… they’re a “professional networking organization that is designed to help leaders and entrepreneurs grow networks through trusted and authentic relationships.” I love it… Here’s a great example of a company using texting […]

Filed Under: Marketing Innovations Tagged With: Case Studies, Marketing, Mobile, Texting

How One Cutting Edge Marketing Agency is Using Text Messages to WOW Clients

May 23, 2019 By Brian Mikes

Recently we had the chance to sit down and talk to Yehudis from Harvesting Media about how they use text marketing… and specifically Betwext for their agency. Harvesting Media is a marketing agency in New York, who works closely with Supermarkets and restaurants. We love talking with marketing agencies about texting… they always have great […]

Filed Under: Marketing Innovations Tagged With: Case Studies, Mobile, Texting

How One Cutting-Edge Company Uses Texting for B2B Follow-Up

May 16, 2019 By Brian Mikes

Today, I spoke with Dean who oversees the marketing efforts for corporatefinanceliability.com. What’s interesting is Dean’s customer base. He isn’t texting consumers, he’s texting other businesses… specifically, other business owners. You see, Dean and his company play an important role for small businesses. They are there to help if a business gets into financial trouble. […]

Filed Under: Marketing Innovations Tagged With: B2B. Texting, Communication

Pictures are Worth a Thousand Words: A Case Study

May 3, 2019 By Brian Mikes

Recently we had a chance to talk with Ryan from Focused on Forever. They photograph weddings, family & child portraits, senior portraits, and professional commercial headshots. But the bulk of their business is doing awesome school portraits every year with several Florida schools. I had a few “Interesting” school pictures back in the day… and […]

Filed Under: Marketing Innovations Tagged With: Case Studies, Mobile, Texting

Non-Profit Texting: This is Creative!

Apr 22, 2019 By Brian Mikes

Just the other day I was introduced to an East Coast non-profit providing year-round licensed childcare. They are a paid up customer and using text messaging in a very creative way. Unfortunately, we weren’t able to get permission for me to use their name or logo… BUT they were using our texting service in such […]

Filed Under: Communication, Leadership Tagged With: Communication, Nonprofit, Texting

What I Learned About Marketing from the Scottsdale Arabian Horse Show

Apr 11, 2019 By Brian Mikes

A few days ago I paid a special visit to a very unique horse show. The whole “Valley of the Sun” has been abuzz with excitement around the Scottsdale Arabian Horse Show.  It’s a recurring fixture in my area… and a fun event to boot. Tens of thousands of people show up every day to […]

Filed Under: Marketing Plans, Sales and Marketing Tagged With: Marketing, Mobile, Texting

Case Study: A Simple Method for Using Texting in Your Business

Apr 4, 2019 By Brian Mikes

Last week I spoke to Debbie over the phone. She’s a new user of Betwext, and she’s using the system in a very simple way. I wanted to share this case study with everyone, just so you can understand the power of texting.  And, so you can see how easy it is. Texting doesn’t have to be […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Case Studies, Mobile, Texting

How Emerest Uses Texting to Organize Employee Work Schedules

Mar 26, 2019 By Brian Mikes

The other day I had the opportunity to sit down and speak with Isaac. He runs Emerest Health of Connecticut, a home care agency. Emerest, is a home care agency with headquarters in New York and registered offices in other states that they are licensed to service. Isaac told me about his business… “We do […]

Filed Under: Human Resources, Run and Grow Tagged With: Employees, Managing Employees, Mobile, Texting

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