Posts Tagged ‘Search Engine Optimization’
Why Native Advertising is Taking Over
There’s a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.
Read More The Battle Between Search and Social
For years, search engines have been the primary way for consumers to find new businesses. Now, though, you can make a strong case that social media gains more than search engines in the amount of site traffic and referrals it brings.
Read More EZ Tips: Web Writing 101
There are probably ten or more items that you need to pay attention to when writing a web page. Some of these have to do with the copy itself, some with the structure of the page and still others are more behind the scenes things like tags.
Read More How Much Should You Be Spending on SEO?
Along with the usual decisions regarding an SEO budget, many analysts and experts have been expressing a belief that those budgets are going to need to be increased in 2014. The reason behind this? SEO is becoming more competitive, meaning businesses need to spend more to keep up.
Read More Pay Attention to Yahoo: Yelp Partnership Focuses Local Search Back at Yahoo
Now that Yahoo is partnering with the popular directory Yelp, its importance for local search will dramatically go up. This is big news for any business that serves local customers.
Read More Is Your Content Created for Machines or Humans?
Content marketing faces the constant tension between writing for search engines or crafting it for people. But there is also another challenge that comes from decades of formal marketing education and training.
Read More SEO Checks to Tune Your Website: Part 2
In the first part of this two-parter we looked at five key elements to check SEO credibility of your website. This time round we add to what you learned last time and round out the list of the Top 10 Tips for ways to tune your website’s SEO.
Read More SEO Checks to Tune Your Website: Part 1
The first four things listed below are checked by looking at the code that runs your website. Don’t worry, it isn’t hard and you don’t have to be a techie, you just need to be able to look for and recognize certain things.
Read More Feed the Goog
Google has made two statements in the past; one a few years ago and the other quite recently, that I think pretty much tell us all where The Great and Powerful Goog wants to take the Search Engine Results Pages (SERPs).
Read More Key Google Tools for Your SEO Campaigns
To ensure your website is ranking well (and continues to do so), it is important to stay on top of the ever-changing rules and regulations of SEO. Google has two of the most effective tools used in the industry, which are vital to ensure your site is performing at its best.
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