Search Engine Marketing Archives

Leveling-Up: 14 Signs Your Business Is Now A Large Enterprise

By Charlotte Sylvester | Jul 20, 2020

If you’ve been busy running your business, there is a definite demand for your products and services. And if your firm is making a consistent profit, and that profit is growing each year, it also means you’re doing something right! Over the years, you’ll have no doubt hired more employees to cope with the growing…

Why Search Rankings Aren’t Everything

By SmallBizClub | Mar 22, 2016

In the past, search marketing and search engine optimization have focused heavily on boosting search rankings so that your website is as visible as possible to people using sites like Google. However, over the last few years, search engines have significantly changed the way they operate. While search rankings still have some value, they are…

Paid Advertising 101: Understanding Search and Display Advertising

By Chris Horton | Nov 23, 2015

If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 billion in online ad revenues in the US, up…

Reasons to Use Bing Ads Instead of Google AdWords

By Elvin Web Marketing | Oct 29, 2015

Are you looking for an alternative to Google Adwords? Looking to get more out of your PPC budget? Today we’re looking at how Bing can be a worthwhile opportunity for your business and the reasons you might use Bing Ads Instead of Google Adwords. With cheaper cost per click & less competition on average, Bing…

How Long Until I Know if This Channel Works for Me?

By Katya Constantine | Oct 12, 2015

Are you getting the best return on your online marketing spend? Probably not. Why not? Because it’s very likely that you are spending too much money on a suboptimal set of channels. Strong statement, I know. What makes me say that? Full disclosure: I sell multi-channel online marketing advice, so I may be biased. But…

Keyword Research Mantras for the Beginner

By SEER Interactive | May 28, 2015

Understand where the page you are optimizing falls within the conversion funnel. Top of the funnel keywords may center around brand awareness, general information about the product / service, etc.

Digital Advertising’s Biggest Demon

By Ryan Healy | Jan 9, 2015

Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before.

Google Testing New Layout for Mobile Local Search Results

By SEER Interactive | Nov 5, 2014

Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone:

Current Trends in Online Advertising

By Murray Newlands | Oct 24, 2014

According to a recent study done by Forrester Research, online ad spending will surpass broadcast television with an estimated $77 billion allocated to marketing expenditures, amounting to 35% of overall ad spending in advertising.

Mobile Ad Extensions Replacing Ad Copy

By SEER Interactive | Oct 8, 2014

If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions. New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.