Posts Tagged ‘Content Marketing’
Should You Align Your Content Marketing and SEO Efforts?
Organic search is the greatest driver of traffic, at 47 percent of all visits compared to just 6 percent of paid search, according to Conductor. The question, then, is how can you align your efforts to optimize and market content?
Read More 3 Social Media Marketing Tips That Don’t Involve Facebook
While Facebook is one of the largest social media sites on the internet, it is not the only site out there. Your social media strategy should really encompass as many networks as are relevant to your target audience.
Read More How to Master Content Marketing for Your Boring Niche
There’s a common misconception floating around that if you focus on niche content, you won’t have much success. That is a completely bogus and wholly inaccurate view.
Read More 3 Ways Publishers Can Optimize for Conversions
Conversion rate optimization is the best way to increase revenues without increasing the amount of money being spent on advertisements. Here are three ways that publishers can increase conversions.
Read More 4 Types of Video Marketing That Will Increase Your Site Conversions
Knowing how to create videos is only half the battle. You also need to know which types of videos to create. So let’s walk through the different types of videos you can leverage to increase visitor time on site, improve engagement levels and ultimately increase leads and sales.
Read More Why LinkedIn’s Publishing Platform May Surprise You
LinkedIn has been providing a publishing platform for 100 global influencers since 2012, which it expanded to 500 in 2013. They announced in February 2014, that it was opening it up to another 25,000 members and then over the next few months.
Read More The State of Small Business Content Marketing in 2014
Small businesses are blogging, using social media and email marketing, but everything they say and do is based on gut feeling. They’re also working by themselves instead of leveraging the help of their co-marketing partners. That’s no way to effectively market a business!
Read More Why Audience Intent Should Be at the Top of Your Content Marketing Strategy
When it comes to content strategy, SEO has traditionally been the primary focus for digital marketing professionals. This strategy is no longer enough, as content marketing has become the key to search engine performance and building a successful digital presence.
Read More The Number One Pitfall for New Inbound Marketers: Planning vs. Doing
In the brilliant words of the man responsible for Nike’s enduring tagline that says it all, “Just do it.” All too often, the problem with creative minds is that we get caught up planning and never seem find the time or the push to carry our plans out.
Read More Know Your Social Media Fundamentals
Are you trying to ring in customers and drive traffic to your social media locations this spring and summer? While running a brick-and-mortar store, the summer can be full of opportunities and sometimes, a new lead or sale is just a social media post away. But how can business owners like you leverage your company over Facebook and Twitter?
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