Posts Tagged ‘Branding’
Drafting is a Great Concept for Business
Being in the lead position does have its benefits. You garner market share and name recognition, both of which are so important. The more you have of these two elements, the greater the probability that you will stay in the lead.
Read More Embrace the Limb
For all the words I write on branding, everything I’m saying boils down to this: if you’re not playing, you’re losing.
Read More Why is a Personal Brand Important?
Your personal brand includes your skills, personality, behaviors, values, experiences, words, attitudes, and image. And, even though your personal brand may be experienced differently by your various networks, it is still YOU.
Read More How Branding is Relevant in a Slow Economy
If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you’ve been addressing brand issues and have built your company on values that are rock solid, then there is every reason that you will come out smiling at the other end of this down-turn.
Read More Branding for Small Businesses
Branding is an essential part of running a business, whether you’re the CEO of a multinational entertainment company or the founder of a mom-and-pop ice cream store with a single location.
Read More Don’t Create a Disconnect for Your Customers
Remember: whether it is your Facebook presence, your website, your radio spots or how your phone is answered, every one of those choices either connects me closer to your brand or makes me notice the disconnect.
Read More Personal Brand Best Practice Tactics on Google Plus
Bloggers, authors, artists and passionate creators of visual, multi-media, and text content can be powerful personal online brands. Those that understand the power of the social networks can accelerate and enhance their brand through effective content marketing tactics.
Read More When Should a Company Re-Brand?
There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge.
Read More Company Apparel: Looking Official vs. Looking Promotional
Every employee should be proud to sport the company logo and colors. However, there is such thing as going overboard with advertising in thread. Company custom clothing should be a lot like the webpage: attractive, but subtle and welcoming to potential customers.
Read More How to Win with Compliance Branding
At the end of the day, adhering to industry, and government compliances makes you competent to do business within your category, but it does nothing to differentiate you. You are simply on an equal footing with your compliant competitors.
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