Optimizing Your Landing Pages with Video

In the world of inbound marketing, landing pages are essentially the equivalent of your sales team. In the real world, you can improve your sales team by implementing training or performance-based bonuses.

eCom in the Wild: Solving the Size Problem

Seer team members have a thing for shopping online and we geek out when we find a new company who provides an amazing online...

7 Easy Ways to Boost Your Conversion Rate

A high bounce rate on a business website is a clear indicator that the site needs to be redesigned. A business that can't keep its leads on a page long enough to convert them is in trouble.

Who Are You? Why Should I Trust Buying from You?

Somehow you’ve attracted me to your site. You have an intriguing product. You have a solution I might be interested in. I want to...

Avoiding Unnecessary False Declines: A New Year’s Resolution You Can Keep

Losing weight is a great New Year’s resolution. Losing revenue? Not so much. The beginning of the new year is a great time to...

How Does What Your Customers Read Online Affect What They Purchase?

With so much consumer faith being put into online reviews, it pays to understand how your online reputation affects what—if anything—customers purchase from your company.

5 Ways to Make Your Transactional Emails Get You Sales

Want to send promotional emails to customers that are guaranteed to open? Looking for ways to double your revenue using marketing messages? They sound too good to be true, right? Wrong.

4 Online Businesses You Can Start from Home

These days, the power of the Internet is incredible. There are loads of moneymaking opportunities right at your fingertips and from the comfort of...

Questioning the Conventional Wisdom of Storytelling and User Experience

As a follow-up to last month’s “SEO And Content Marketing Thought Leadership Is Diverging Again,” I wanted to take a deeper dive into the value...

6 Ways to Make Your B2B Website More Trustworthy

Your website is your first impression to the world, and a trustworthy website gives you a leg up on competition. With competition consistently increasing,...

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