The Pros and Cons of Starting a Business with Friends
I first met Jonathan Wasserstrum, one of my best friends and now a co-founder of TheSquareFoot and our company’s CEO, nearly two decades ago. We became friends almost immediately after meeting in high school, and…
5 Businesses You Can Start from Home While on Maternity Leave
You may have had thoughts of kicking back and enjoying maternity leave with your new bundle of joy. But for many women, it is also the time and breathing space that they need to take…
5 Tips for Launching Your Freelance Writing Business the Right Way
After a car accident and two surgeries—which occurred during my struggles to secure a full-time job—the thought of starting a business began to reverberate in my mind. I have a knack for writing and real…
How Much Marketing Do You Need to Do for Your Franchise?
Many franchisees falsely assume that their franchisors will handle all the marketing for them. While yes, franchisors do provide some elements of marketing—typically promotions and in-store collateral—much of your marketing as a franchisee falls on…
Open Offices: What They Are and How They Can Work for You
Open offices have been generating a lot of buzz lately. The open office is famous for its use at Google, Facebook, and other fast-paced tech companies, who assert that having an open office encourages employees…
Which Comes First: Plan or Pitch?
It’s not exactly the same as the chicken or the egg, but it has some similarities. I get this question a lot lately, so I decided to take it here to my blog. Don’t pitch a…
Key Things to Consider Before Opening a Business
“The basic rule of free enterprise: You must give in order to get!” ~Scott Alexander So many people want to open their own businesses. I think that is wonderful since so many of the big…
The Concise Guide to Writing a Professional Press Release
Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the function of a press release, it’s simply to release information…
The Key to Running a Business as a New Parent
Whenever a person transitions to running their own business, they have to adjust their concept of work/life balance. In return for equity and the possibility of financial freedom, you’ve got more responsibility and much longer…
I Have a Business Plan: Now What?
Whether you’re a brand new startup, or have been trading for a while now, it’s important to have a business plan. Many businesses seem to put this off, or completely avoid writing one altogether. However,…
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