Important Things to Do BEFORE Designing Your Website

Your website is the most important marketing real estate your small-medium business or nonprofit organization has. It’s the number one location for hosting content...

Put Your Best Facebook Forward

With over two billion monthly active users, it’s clear that Facebook is a vibrant marketplace. Whether you only serve clients who live within a...

5 Reasons Every Business Should Invest in Link Building

If you’re looking for a boost for your website, either in search rank or sales numbers, link building is going to be the strategy...

The Great Debate: Defining What Online (Content) Engagement Is

The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree...

How to Get Verified on Social Media

A verified account, page, or profile is essential for brands, businesses, public figures and organizations that are on different social media platforms. It gives...

Google Local Guides and Fake Reviews

Google Local Guides are not always trustworthy Many businesses have experienced the problem of fake reviews and it seems ‘some’ local guides play a part...

Facebook’s Custom Audiences: Oh the People You’ll Reach!

Are you thinking about advertising on Facebook but hesitate because of all the recent targeting updates? Not to mention the prospecting capabilities that have...

A Guide to Algorithm-Proofing Your Online Marketing Strategy

Back in the day, online marketing didn’t have that much competition, and almost anyone who used it could achieve some success. However, once the...

What is Target CPA and How Does it Work?

Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within...

4 Secrets to the Best SEO Strategies for Startups

It is no secret that search engine optimization (SEO) can be challenging: From the right keyword selection and keyword usage to the quality of the...

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