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3 Big Factors to Improve Your SEO

By: Jane Donovan


A close-up of a car control panel with a speedometer indicating a huge speed of 220 km per hour, a tachometer at 5000 rpm, oil and gasoline levels. The car rides on the highway at high speed along the forest

SEO, or Search Engine Optimization, is a tool that you can use to improve your internet search rankings when potential customers are looking for a service or product you may offer. Another added benefit of improving the rankings for your business is to increase the traffic for your site. 

When people need to learn or find anything out, typically the first thing they do is take to the internet and rely on the search results they find. They also rely on outsourced professionals such as a fractional CMO service to be able to get their marketing plan up and running. Without search engine optimization you don’t have a marketing plan in this digital age. You need this if you want to succeed. For this reason, now is the best time to perform an SEO health audit. In order to attract people to your business, when you’re building your website, you should keep both your customers and search engine results in mind.

Why SEO?

The most effective way to drive business to your site, without having paid advertisements, is to utilize SEO. When you consider that small businesses like yours do not have unlimited budgets, increasing the attention you can draw to your business through search results is critical for your success. 

First and foremost, you need to identify some key starting points. When you are building your company website, define the nature of the service/product your business provides. Once you can identify your purpose, you can outline why it’s important. 


Ease of navigation is infinitely important when building your company website. Building a user-friendly site requires organization and structure. The most straightforward way to organize your site is to use a model of hierarchy. Start with a broad set of information that can be broken down into smaller and more specific information. 

A typical outline for site structure starts with pages and moves to categories and then subcategories. Be sure to use internal links throughout the site which reinforces your structure. Using headings also helps to keep information clear and easily accessible. 

Poor organization will render your site virtually useless. Can you imagine anything more frustrating than trying to find what you’re looking for and feeling a bit lost in your search? That is the quickest way to cause people to lose interest and give up trying to find the information they came to get. This will lead to less time spent on your site which will lower your rankings among search results. 


The content of your site is also very important when trying to build an effective site. Be sure to have content that matches your keywords, headlines, and descriptions; this will add to the quality of your content.

Don’t think that your site should be entirely composed of words. Although it is important to have a language that is appealing to your audience, there is plenty more you can use to improve the user’s experience on your site. Supplement your site with appropriate videos and photos to keep your audience engaged. 

Links are also an important element of your site. Every time you add new content, you should internally link it to your site. If you add new content that you don’t link, it can be easily overlooked when someone is using your site. Connecting new content to your existing site not only helps with navigation, but it also helps to establish your rankings by keeping people on your page.


Another important factor in having a successful and user-friendly page is speed. Slow speed for the user can be frustrating and quickly leads to boredom and ultimately your page. Most users access the information they are looking for on the go. Create your page so it is mobile-user friendly. Compressing images and cleaning the cache on your browser are a couple of ways to help improve the speed of your site. 

Having a service or product that you believe in is the reason you started your business. Don’t do yourself a disservice by having a website that is either difficult to find or use. 

Published: August 4, 2020

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Jane Donovan

Jane Donovan is a copywriter and blogger from the Deep South. She grew up taking vacations to the Gulf of Mexico and the lakes of Georgia before growing up, leaving her hometown for college, and studying aboard in Madrid, Spain, Jane majored in English and start working in journalism and copywriting just after college since 2005. Her main interests when it comes to writing are local marketing for mom and pop stores, often highlighting how those hometown companies can use digital marketing.

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