Anatomy of the Perfect Instagram Small Business Profile

If you’re a small business that hasn’t considered social media strategy as a crucial part of marketing your brand, it’s time to get on...

You and Your Customers Will Spend 5 Years on Social Media!

During your lifetimes, you and your customers will spend more time on social media than on eating, socializing, and grooming. Yikes! With the results of...

Social Media Refuses to Slow Down

As soon as you feel that you’ve mastered Facebook, Twitter, LinkedIn, Instagram or Pinterest, a new curveball is thrown into the mix. Rather than applying...

How to Choose Between SEO and PPC for Your Business

Every business today needs to run an online marketing campaign. Even if you do not have an online store, online marketing can help increase...

Google’s Core Algorithm Update: Expertise, Authority, and Trust

One of the latest and most significant updates to the way Google ranks websites (its algorithm) came on August 2nd. Described as a “core...

How to Feature Your Business on Google Map Listings: The Local Pack

Google map listing placement is very important to local businesses. With more and more people using their mobile device to search (in 2018, 52.2...

How to Improve Your Website Copy

Your business or nonprofit website is your #1 digital real estate. It’s the place your prospective and existing customers visit to solve a problem...

How to Spy on Your Competitors with Google My Business

In an effort to encourage more businesses to use the posts feature of Google My Business, Google has introduced a “Businesses like yours are...

How to Make Killer Social Media Posts for Your Business

Social media isn’t merely a fad anymore, it’s an essential facet of contemporary life that no business can afford to ignore if it hopes...

GMB Website: Why You Should Create One

A GMB website will help with local SEO If you’re a business owner and a DYI digital marketer, you may have noticed in your Google...

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