10 Hottest Marketing Trends in 2018 (And What They Mean for Your Business)

“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think...

The Most Successful Way to Market to Millennials

We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from the largest generational group...

How One Car Wash Uses Text Message Marketing—and How to Do It Better

Everyday, I’ve got my eye out for how businesses are using text message marketing. Of course, that’s the industry I’m in. I’ve seen group texting...

How One Innovative Company is Disrupting the Native Ads Space (And Why You Should...

It’s gone missing… Your engagement. Your click revenue. Your publishing business. For years publishers have relied on social networks as a means of amplifying their message...

Connect to Your Audience When and Where They Need You

Last week we talked about these facts in terms of mobile technology in our world today: 95% of all text messages are read and...

Will It Work?

I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any...

Video Marketing: Does It Have a Place in Your Company?

If you have a small business, your marketing campaign needs video. Of all the ways you can sell your business, video is the most relatable, the easiest for viewers to absorb and retain, and the most likely to be passed from one customer to the next.

5 B2B Brands Who Rocked Storytelling

B2C storytelling has a long and stable history. Think Don Draper from Mad Men, whose whole thing was basically telling good stories (and acting less...

4 Reasons Your Business Should Produce Ebooks and Information Products

We live in the “Information Age.” People’s “need to know” fuels online research, contributes millions to the self-help industry, and serves as the guiding motive...

Ancient Marketing Techniques Can Yield Results

Despite our obsessions with smart phones, social media, and all things digital, one of the oldest forms of commercial marketing can still produce huge dividends. Can you guess what it is? Paper.

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