4 Reasons Your Business Should Produce Ebooks and Information Products

We live in the “Information Age.” People’s “need to know” fuels online research, contributes millions to the self-help industry, and serves as the guiding motive...

Virtual Reality: See the 360-Degree Opportunities

How many of you or your kids have received a virtual reality headset lately as a gift? I’m here to tell you that virtual...

Starting an SMS Campaign? Keep It Simple

I’ve been in the SMS field for more than a decade and watched the industry grow and transform. As the founder of a company...

Marketing for Repeat Business

The Holy Grail of marketing is getting people to come back more often to buy more. It is a very simple concept, but very difficult to achieve. If people use your product long enough and have a great experience using it, they will keep coming back to buy more and love your brand.

Content Personalization: What It Is and Why It Matters

Instead of a one-size-fits-all approach, content personalization is about making the web experience more relevant to the individual.

How to Add Inspiration and Aspiration to Your Brand, Part 2

In keeping with “How to Add Inspiration and Aspiration to Your Brand – Part 1,” today’s post (Part 2) focuses on the second important...

5 Steps to Using Content Pillars for Content Efficiency

I'm a huge fan of this concept: you create one awesome piece of content that's truly engaging, useful, and delightful for your audience and then break it up into different sized chunks and deliver across a variety of mediums. This content tactic is called a "Content Pillar Strategy."

What is Proximity Based Marketing?

As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC...

Marketing Automation Done Right

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels...

5 Types of Visual Content That Connect

It's true that a picture is worth a thousand words, but when you're marketing online, it's also true that your pictures are competing with thousands of others.

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