7 Bold Predictions for Digital Marketing in 2018

Every year around this time I take a step back and to ponder some predictions for our field for the coming year. Some come...

Dollar Cost Averaging Equals Marketing

If we’ve learned anything over the last decade it’s that the stock market is volatile and difficult to predict with precision. Even Warren Buffet...

Use Video Whenever Possible

Each video, especially those on the front page of a site, must be compelling, to the point, and short. If you are selling a product, a one to two minute demo that is well edited will work wonders for viewer retention.

If Customers Can Own Our Brand, They Can Also Own Our Business

Is a customer loyalty program really a loyalty program? Does the typical customer enrolled in the program feel some sort of connection beyond the rewards, points or discounts they receive?

Can WiFi Turn Around In-Store Marketing for Local Businesses?

Despite the flurry of innovations in digital marketing, local marketing in the brick and mortar environment is still for the most part fairly confined...

4 Content Strategies for Micromarketing

A friend used to joke that he was going to sell his old jeans on eBay for $1 million. Of course, everyone poo-pooed his...

7 Reasons Why Your Digital Content May Be Turning People Away

With all that technology offers, it's easy to lose its advantages when people cannot read your digital content. What do I mean by that? Let's look at some of the reasons why your content may be turning people away.

The Key to Personal Positioning

It's no secret that businesses often change their marketing message depending on the audience they want to reach. I encourage you to capitalize on the concept of personal positioning today to accomplish your business goals. Here's how.

Virtual Reality: See the 360-Degree Opportunities

How many of you or your kids have received a virtual reality headset lately as a gift? I’m here to tell you that virtual...

5 Digital Marketing Trends That Will Disrupt Your Business

You have been running your business for a long time. Life is good. Sales are holding up. The admin processes and technology systems are nailed. You have your eye on your competitors and industry. The business model is stable.

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