Are You Leveraging Your Brand Advocates?

Every organization, from small businesses to nonprofits, has brand advocates. They are the people who toot your horn, recommend your products, services, or mission, and share their passion with many others.

10 Important Marketing Predictions for 2017

Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many...

Micromarketing Benefits: Great Rewards for a Challenging Strategy

A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him...

Turn “Broadcast” into “Engagement”

Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.

How to Survive When Digital Marketing Loses Its Luster

Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what? There’s no such thing as the...

Holiday Text Messages: Real Life Small Business Text Marketing

Are you a small business owner? Did you send out a Holiday Text Message to your list over the latest holiday weekend? If not, why...

Choose the Right Videographer to Enhance Your Marketing Campaign

By now, most businesses know that content is king, but what type of content is reigning supreme? Video is ruling, and it looks like...

Finding Ideal Customers Using the Value Quadrant

Do you ever get an email from a prospect who asks question after question only for them to finally decide they’re not interested? You...

Advertorials in the Age of Content Marketing and Promotion

Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences.

Video Marketing: The Guide for Small Businesses

Next time you’re searching for something online, notice how many times a video crops up. Thinking about a holiday? A video shows you the...

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