Small Business Marketing: Tips from Peter Drucker

One of the most important things to remember about marketing strategy is that marketing and sales are two different things. Always remember, the best marketing tips for small businesses will fail unless you put yourself in your customers' shoes.

How to Make Branding Pay Off For You

Your brand is your company's reputation. It incorporates every touch point from within your company and outside of your company. It is how the principals, shareholders, customers, suppliers, and employees interact with the company.

Customer Experience is Single Most Exciting Opportunity for 2014

According to a newly-released report from eConsultancy and Adobe, customer experience (CX) is the single most exciting digital experience for 2014.

How Are You Evaluating Your Clients?

While I'd like to think we make good decisions based entirely on gut instinct, there are often hidden red flags. One tool we have implemented with success in our company is a client scorecard that rates our clients and their fit for us, past and prospective.

Focus on Customers Who Will Come Back

I recently finished reading Simon Sinek's "Start With Why" and wanted to share how to apply some of the concepts he discusses directly to customer experience for your business.

Capitalize on the Uniqueness of Your Business

I really believe that every business is unique, and if you take a minute to think about it, it is not hard to find something that sets you apart. It is important to realize, however, that simply knowing what makes you different is not enough.

How to Win with Compliance Branding

At the end of the day, adhering to industry, and government compliances makes you competent to do business within your category, but it does nothing to differentiate you. You are simply on an equal footing with your compliant competitors.

Why Real-Time Marketing is More Than a Trend

Data analytics are powering almost every area of business today, from the way sales teams gather leads to the way leaders make big decisions....

Are You Leveraging Your Brand Advocates?

Every organization, from small businesses to nonprofits, has brand advocates. They are the people who toot your horn, recommend your products, services, or mission, and share their passion with many others.

Influence Marketing: Filters on the Rise

Since the dawn of consumerism, filters have been influencing buyers' purchasing decisions by narrowing buyer options to simplify the process of choosing a product or a service from a pool of choices.

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