Coming Crisis of Social Metrics

I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not...

7 Reasons Why Your Digital Content May Be Turning People Away

With all that technology offers, it's easy to lose its advantages when people cannot read your digital content. What do I mean by that? Let's look at some of the reasons why your content may be turning people away.

Laithwaites Wines Takes a Page from Amazon

One easy way to find ideas for improving your business is to study dominant businesses in other markets. Many times you can adopt a strategy or technique and apply it directly to your own business.

5 Easy Tips to Move Customers from an Email List to Text Message List

This past week I received a number of questions from our customer service department. A number of customers have called in with an interesting...

The Biggest Problem Freelancers Have Today

Do you have a side hustle? Yes, a side hustle. For those of you in the dark, a side hustle is the modern day...

5 Marketing Technologies to Use in 2018

The realm of technology is one that is as dynamic as the wind that is constantly moving and is also frequently changing direction. Similarly,...

Creating a Content Strategy

A content strategy is your road map for managing content generated by your company. It can include information on the type of content and the medium used, as well as the timing of this content.

14 Business SMS Messages Everyone Needs to Use

Today we start with a question about sending business SMS messages… It seems like I get this question all the time: What SMS messages do...

Standing Out at a Trade Show

Trade shows are events that can help businesses gain new customers, connect with existing customers, and get the exposure that they need. In order to stand out from the crowd, there are many things you can do.

Peer-to-Peer Marketing is In

A long time ago in a galaxy far, far away (queue Star Wars theme), we lived in a world dominated by the so-called "Top-Down"...

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