Marketing Automation: Evil or Misunderstood?

When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is. Well—if you do it badly, that's very true.

Taking Advantage of the “Unboxing” Phenomenon

As children we are taught time and again to never judge books by their covers. However, it seems that each time human nature prevails...

Customer Experience is Single Most Exciting Opportunity for 2014

According to a newly-released report from eConsultancy and Adobe, customer experience (CX) is the single most exciting digital experience for 2014.

Content Marketing Must Evolve to Marketing Content, or Else

For the last five years or so, a tidal wave of inbound and content marketing adoption has roared through the marketing community. The digital ministry of propaganda (people like me) has helped fuel the adoption rush. Online communities have been developed to espouse the marketing virtues of content and inbound attraction.

Marketing and Big Data: Finding That Needle in the Haystack

We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches...

Pros and Cons of Infographics for Small Biz

Infographics provide eye-catching information for consumers since most people are visual learners. When handled appropriately they can drive immense traffic and even result in sales conversions.

The Importance of Mobile Marketing for Your Business

Mobile is no longer the future of marketing, it's the present. If your small business isn't utilizing the many opportunities mobile provides, you're more than missing out, you're inadvertently setting yourself up to fail for the future.

How to Survive When Digital Marketing Loses Its Luster

Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what? There’s no such thing as the...

7 Branding Trends Your Small Business Shouldn’t Overlook in 2016

Over the past few years, we have seen some exciting new branding trends emerge and take hold. These trends are quickly becoming universal concepts...

Applying Political Terms to Marketing Segmentation

There are important insights for product marketing that actually come from the political world. One of the most important lessons is in how to segment the market, identifying which customers to go after and which ones to ignore. You can save time and money by focusing on your most productive targets.

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