Branding Across New Digital Environments

It's no secret that the small business world hosts a constant competition for adaptability. One of the main concerns in this arena is the...

Marketing Automation: Evil or Misunderstood?

When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is. Well—if you do it badly, that's very true.

Marketing and Big Data: Finding That Needle in the Haystack

We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches...

Customer Experience is Single Most Exciting Opportunity for 2014

According to a newly-released report from eConsultancy and Adobe, customer experience (CX) is the single most exciting digital experience for 2014.

Content Marketing Must Evolve to Marketing Content, or Else

For the last five years or so, a tidal wave of inbound and content marketing adoption has roared through the marketing community. The digital ministry of propaganda (people like me) has helped fuel the adoption rush. Online communities have been developed to espouse the marketing virtues of content and inbound attraction.

Pros and Cons of Infographics for Small Biz

Infographics provide eye-catching information for consumers since most people are visual learners. When handled appropriately they can drive immense traffic and even result in sales conversions.

The Importance of Mobile Marketing for Your Business

Mobile is no longer the future of marketing, it's the present. If your small business isn't utilizing the many opportunities mobile provides, you're more than missing out, you're inadvertently setting yourself up to fail for the future.

How to Survive When Digital Marketing Loses Its Luster

Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what? There’s no such thing as the...

How to Add Inspiration and Aspiration to Your Brand, Part 2

In keeping with “How to Add Inspiration and Aspiration to Your Brand – Part 1,” today’s post (Part 2) focuses on the second important...

Why Animated Videos Are Powerful Tools for B2B Companies

For B2B companies, where consumers are not direct customers, video can prove to be more advantageous. And when it is about video, the Animated Video Production is definitely an effective tool.

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