Search engines are really, really good at extracting every last bit of revenue of every search. We're never going to fully understand Google or Bing's algorithm or everything that goes into PPC pricing. What we can do is explore the fundamentals of how the PPC marketplace works, what factors we can control and how we can use them to drive down our CPC.
A quick description of what Pay Per Click is, how it relates to traditional advertising, and why it matters to your small business.
Putting things off can be an expensive form of self deception. The art of the start can be difficult because our internal conversations can paralyze and freeze. The reasons our mind conjures up are extensive and many.
I was teaching about customer intimacy and loyalty when one participant asked, "What if your competitor has already built a close relationship with a customer, and you want to get inside?"
Text ads may be the bread and butter of the paid search industry, but there is another ad type that also pulls its weight around the paid search house, and can be used in conjunction with your text ads. I'm talking about image ads.
Referrals are a great way to grow your business, but relying on them too early can crush your chances of getting the customers you need.
It's important to demonstrate your value to the agency that you are attempting to obtain a contract from. At the forefront, establishing trust through a healthy, long-term relationship with the agency you are looking to contract with is essential.
Foursquare, a social website and mobile application, is making noise in the business world with its new take on advertising. Offering business a new way of advertising to its over 35 million users, Foursquare ads might be a unique opportunity to attract your tech savvy clientele.
Working with the federal government for contracts can be cumbersome because it is the largest buyer of goods and services in the entire world; it can be especially difficult for a small business. That's why many small businesses are choosing to work instead with the state or local government.
When your mission in business is to create a product or service with integrity and to earn a reputation as someone who cares about people more than earning money, you're on the right track. One company I love to use as an example of establishing a trusted brand is Honest Tea.