The Way to Get the Most out of Every Lead

An online ad addressed to a specific segment of your market is a double-edged sword. While a targeted ad can positively influence the buying behavior of your audience, it can also cause the rest of the market to feel disconnected when they don't see how the ad is relevant to them.

How Not to Advertise

To get the most out of your advertising, you need to make a clear call to action for your potential customers, and give them a sense of urgency. However, many businesses get it wrong.

“Is There Anyone Else We Should Be Talking To?”

Sometimes we become so task focused, we lose site of the bigger picture and what we could be doing. And we forget something critical, we forget to ask, "Is there anyone else we should be talking to?"

Rethinking Prospecting

What if instead of searching for people who want to buy our products and services, we decided to search for people with problems? Not just any problem, but the problems we solve?

Company Apparel: Looking Official vs. Looking Promotional

Every employee should be proud to sport the company logo and colors. However, there is such thing as going overboard with advertising in thread. Company custom clothing should be a lot like the webpage: attractive, but subtle and welcoming to potential customers.

4 Tips for Writing a Strong Case Study

Case Studies are the marketing version of Aesop's Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service. So how do you create a good case study?

What is Hype?

Lately I've noticed consumers of information are very "anti-hype." I believe this has been caused by market fatigue (too many people making similar outlandish promises), but also because people have told them they should be anti-hype.

Write Press Releases to Find Business

Many people send out a release on silly things and expect to get publicity. If you want your release to be picked up by legitimate media either online or off, then make sure you have some news that is unique, interesting, controversial or about a famous person.

3 Easy Ways to Start Writing an Ad

When writing sales copy, most people start with the headline. Why? Because the headline is the first thing to appear in the copy. And so the logic goes: Start at the beginning and finish at the end.

Increase Foot Traffic with Well-Designed Signs

Although they've been used for generations, signs are still excellent drivers of foot traffic to brick and mortar businesses. Signs should be a vital part of your offline marketing strategy to drive new customers and sales to your business.

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