I have been in a sales/business development position since I graduated from college. I was trained by my mentors to join multiple business networking groups and build mutually beneficial relationships that would generate referrals. But this old school method didn't always equate to success.
Remember radio? It's that dial-type listening device on your car's dashboard. Have you turned it on recently? Well, it turns out that more than 90% of Americans listen to the radio each week.
Any entrepreneur who knows a great public relations pro understands how valuable these people are. Their ability to take information and create a strategy and narrative for best communicating that information is nothing shy of genius—truly.
As marketing continues to evolve, so does the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is still a powerful tool for marketers to use.
Who would have thought it? People have been predicting the death of direct mail for over a decade. And yet, here we stand in 2013 and have to admit—direct mail is the hot new media.
The whole world seems to have been bewitched by the power of social media. However, as a startup business entrepreneur or a small business owner you are more concerned about a marketing tool and system that will fetch you high revenue for minimum costs.
Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very simple, but its success hinges on providing a continuous stream of fresh and valuable content that is focused on specific buyers.
Want to reach customers based on location, age, interests and other demographics? Then Facebook's advertising service may be just the right fit.
I had always suspected that funny advertising messages would get the best response from target audiences. When I worked with the late comic actor, Leslie Nielsen, producing humorous TV and radio spots for a nonprofit disability organization, people thought I was nuts.
An online ad addressed to a specific segment of your market is a double-edged sword. While a targeted ad can positively influence the buying behavior of your audience, it can also cause the rest of the market to feel disconnected when they don't see how the ad is relevant to them.