How the Global Economy Will Affect Small Businesses in 2015

In whichever direction the global economy goes, small businesses have a steady chance to make the most revenue gains this year. The main reason behind this is that online marketing, reputation management and clever branding is all one needs to survive competition in the market today.

4 Steps to Reevaluate Your Business Strategy

It's never the wrong time to de-clutter and simplify. Just as you should bring fresh air into a stuffy house, you can also breathe life into a company to achieve an improved state of success.

Sideways Thinking: How to Change the Direction of Your Business

There is one quality that no business owner or entrepreneur could survive without, and that’s the ability to adapt. From Darwin to Einstein, the greatest...

Will You Be Happy at Your Finish Line?

Have you figured out what you want to have, or to be, when you reach the end of your personal run in this business...

Setting Goals for Your Employees

As a manager, the important thing is not what happens when you are there, but what happens when you are not there. ~Ken Blanchard I am...

5 Goals Every Small Business Owner Should Set

Goal setting is an important aspect of starting and owning a business—without them you may become lost, and head your business down the wrong...

Get Rid of Excess Baggage

The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective. ~Warren Buffett Another lesson from my recent 450-mile trek...

Effective Market Segmentation

A business can only be built on the strength of its customers. You can maximize the support you get from customers through effective market segmentation. Two of the segmentation strategies you can use are attitudinal segmentation and demographic segmentation.

How Can You Organize Your Business with a Time Horizon?

In the world of business, so many industry terms get thrown around that it can be hard to keep up. "Time horizon" is a term with which many accountants and business owners are or should be familiar. It refers to any goal with a specific expected ending time.

5 Benefits of Leveraging the Small Business Checklist

While it doesn’t get loads of attention like some other special days, Checklist Day (October 30) should be on the calendar of every small...

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