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The Importance of Being Mobile Friendly

PEX Card wants to help small businesses with expense management. Each week we will provide advice, solutions, and answers to your questions.

Question: I own a B2B company. We have a decent website which generates traffic. How important is it for me to be mobile-friendly? I think most people view our site from their desktop computers.

Answer: Great question. It seems like everyone uses their smartphones these days to get things done. People review restaurants, book travel, text, tweet, take pictures and post them all from their phones.

While it is likely that a B2C business (e.g. a retail store) is likely to get more mobile traffic than a B2B company, we think it’s still imperative to make your website mobile friendly for your customers/clients. Our advice is to ask your customers how they visit your site. How many will go to it from their smartphones while on the road or in a meeting?

According to Walker Sands’ “Quarterly Mobile Traffic Report,” nearly one-third of B2B website traffic is now stemming from mobile devices, marking a significant increase from a year ago. The data shows 29% of current B2B website traffic is coming from mobile devices, a 73% year-over-year increase, and a 244% increase from 2011.

If a third of your customers visited your website from mobile devices, we strongly suggest making your site mobile-friendly. Good luck with your business this year.

Published: March 31, 2014
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Toffer Grant

Realizing that banks and card issuers were not serving the development of prepaid debit card services for small and mid-sized companies, Toffer Grant founded PEX Card to help SMBs maximize the efficiency of their financial operations. His career in the prepaid card industry began in 2000 at Clarity Payment Solutions, a leading venture-backed platform company servicing the budding prepaid industry. Toffer focused on customized check to card payment conversions for large brand corporate clients and grew a high value reseller network for the company. Over six years, he initiated 65 prepaid card programs in consumer, corporate and emerging verticals of the prepaid card industry. Toffer saw the company grow from a tech startup to life in a large public company after acquisition by TSYS in 2004. Follow Toffer on LinkedIn and PexCard on Twitter, Facebook, and LinkedIn.