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How to Do Online Marketing for eCommerce

If you own an eCommerce business, you will need to devote a large portion of your online marketing budget to promoting your site. With eCommerce businesses, the goal is to convert potential customers to paying customers. Here are a few tips to help you with doing online marketing for your eCommerce business.

Promote Product Pages

If you are trying to figure out what pages that you should spend time promoting, promote the product pages of your site. You can do this by running advertising campaigns to link to those pages directly. Additionally, you can write content that will link to these product pages. Some types of content that you can write in order to promote the product pages include reviews and feature articles that provide an overview of particular products. You can also make product recommendations to your users via helpful articles and link to the product pages in the articles.

Don’t Forget About PPC

PPC advertising, or pay-per-click advertising is a very popular method of advertising for eCommerce businesses. It can be highly profitable and drive a large percentage of sales. If your eCommerce business is not currently using PPC advertising, consider experimenting by using it to promote your bestselling products.

PPC campaigns need to be carefully monitored in order to ensure that they provide a return on investment. Therefore, it would be a good idea to get an internet marketing company involved or at the very least hire a professional pay-per-click advertising manager.

Track Your Progress

Ecommerce businesses can require a lot of money spent on marketing. Therefore, you should make sure that you are tracking your campaigns so that you can see how the money is being spent. Invest in tools to track your online marketing success and install analytics tools on your website. If necessary, consider investing in an online marketing manager that can monitor all that goes on and suggests adjustments to strategies as necessary.

This article was originally published by The Mail

Published: September 9, 2014

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Murray Newlands

Murray founded The Mail in 2013, an angel-funded start up publication covering performance marketing and mobile marketing. Murray is also editor of www.moneymakerdiscussion.com and is best known for his video reporting. Murray is an advisor to a number of Bay Area startups. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011, being recognized by the US government as an alien of extraordinary ability.

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