The Selfless Approach to SEO

It has been truly remarkable to watch Googlebot evolve to become perhaps the most empathetic non-human in the world. Google has really walked the walk in terms of understanding what users want and giving it to them. Recent updates like Panda, Penguin, and Mobile are all examples of Google practicing Kaizen. Wil Reynolds, the founder of Seer,…

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7 Examples of Call-to-Action Best Practices

Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Check out our top call-to-action best practices to see how you can…

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Unlocking the Code to VPS Hosting

VPS hosting is on the upswing right now, with small businesses taking the most advantage of it. If you’re looking for virtual private servers to host your website, there are 5 key benefits that you’re looking at. VPS hosting (especially when it’s of the SSD variety) can provide you with faster speeds. Since VPS plans…

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3 Lead Generation Strategies That Work

More than 169.1 million people in the United States will buy goods and services online this year, according to Statista, and that number is projected to rise to 185.5 million in 2018. Clearly, the Internet is the “go-to” source for buying everything from books and furniture to finding a plumber, lawyer or local restaurant. If…

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Optimize Your Mobile Website to Boost Conversions

Mobile browsing is growing into new ecosystem that has its own set of laws, structures, and appearance. As mobile technology continues to grow globally, a site that does not have a separate strategy for mobile may be comparable to a marketing agency that provides the same service to each client. The best part is many…

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How to Optimize My Landing Pages

Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few tidbits about your company,…

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3 Key Considerations for Launching a Successful Online Store

You might have started your eCommerce business on niche sites such as Amazon or Ebay. But if your business growth is huge, it shouldn’t be too long before you feel the need to launch your own online store. Owning your own e-store will help you give your eCommerce business a brand identity. Also, it will…

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How to Get Your Content Published on Influential Websites

how-to-get-your-content-published-on-influential-websites

Guest publication: it’s the proverbial “Holy Grail” of content marketing. By getting published on influential sites, you raise brand awareness and position yourself as a leading industry expert. Guest publications can, however, be a double-edged sword. Like traditional marketing, guest articles are all about getting the right content to the right person at the right…

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Does Your Online Community Care?

Does your online community care? One of these three thoughts instantly crossed your mind. It was either: I don’t have an online community Of course, they love me No, they don’t and I forgot the passwords anyway None of these thoughts will lead to a engaged online community, so let’s begin with the first one.…

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6 Important Elements of Social Media Landing Pages

You already know that social media marketing is essential to reach your target audience and bring them to your website. Qualified leads that already follow your brand on social media platforms just need a little push to check out what you have on offer today. More importantly, followers can quickly share your website with their…

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