What is Growth-Driven Design?

With the ever-evolving world of marketing, businesses are spending an excessive amount of time and money on traditional website redesign, usually resulting in late launches and budgetary overruns. Traditional website redesigns can be unpredictable and receive little or no periodic updating and improvement which, more often than not, necessitates a further redesign as soon as one-to-two…

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We’ve Lost 17% of Our Social Traffic in the Last 12 Months, But…

This title is of course reminiscent of the now famous Buffer article recently published entitled “We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months.” You read that right; Buffer lost nearly 50 percent of their social traffic, year-over-year. How could this be? What’s happening out there in social land? The article opines…

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How to Earn Your First Dollar Online

Do you have a job but would like to start something online though don’t know where to start? I run a site dedicated to helping others build businesses anywhere in the world and build lives worth writing about (which is what I did starting in 2009), and after doing a recent survey of my audience and…

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The Benefits of A/B Testing Your Website

Very rarely in business do we get things right first time. Most of the products and services we use every day have been through several revisions to get to where they are today. The same goes for websites, in 2011 Google ran no fewer than 7,000 A/B tests on their website. Making minor tweaks &…

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4 Essential WordPress Plugins for Any Small Business

Chances are you’ve visited a website that has been built on WordPress. It’s the go-to for new businesses looking to create a presence online, and if you know how to use it right you can create a very modern and user friendly website. WordPress is free and it has all the basic customizable and marketing…

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How Images Can Drive Traffic for Your Social Media

It may be a given that social media is important for businesses—for strengthening the brand, engaging customers and standing out from competitors. But what use is a social media account—regardless of the number of followers—if your followers aren’t paying attention to you? In 2013, Pinterest became the 2nd highest driver of traffic. Related Article: Creating…

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10 Red Flags to Avoid from a Web Hosting Service

You have thousands of options for hosting your website. You may easily become tempted by all of the offers and discounts that different web providers offer. However, you should consider several important facts before hosting your website. The following pitfalls must be avoided when purchasing web hosting from a provider. Cheap Pricing Thousands of web…

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7 Ways to Avoid Poor Website Performance

Today in business, the name of the game is customer service. If you keep your customer happy then chances are good that your business will be successful. Now obviously, in the digital age, a website is the primary way that customers relate to your brand and service, and in order to please your customer your…

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5 Ways to Keep People on Your Website

Getting visitors to your website is one thing, getting them to stay is something else. You can have a website full of great content, but if people don’t stay long enough to see it, it’s worthless. Obviously the longer you can keep people on your website, the greater chance you have to make money from…

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Introducing Your SEO Team to the Party

SEO (search engine optimization) is like finding, inviting and pointing users to your party. Once your guests show up, click around, and mingle, CRO (conversion rate optimization) is figuring out why they aren’t having a good time, and then fixing it. They work together and they are not mutually exclusive. It’s important to consider best…

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