How to Source Free (and Legal) Images for Your Business

When it comes to repurposing content, the sheer scale and freedom of the internet can make it feel like anything goes. The barrage of retweeting, reblogging and reposting demands a constant supply of new content, with little regard to where it actually comes from. Online businesses can easily fall into the trap of using resources…

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6 Ways to Make Your B2B Website More Trustworthy

Your website is your first impression to the world, and a trustworthy website gives you a leg up on competition. With competition consistently increasing, authenticity is essential to your online presence. This is especially important in the B2B space. Here are top ways to ensure that your site is trustworthy to a clientele that is used…

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5 Ways to Maximize Your Brand Identity with Web Design

The majority of businesses have a company website, in order to promote their products or services. A website can allow your business to collect customer data, like demographics, behaviors and interests, which can then be used for effective secondary marketing campaigns. The issue most SME businesses have when creating their website is creating a well-designed…

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How to Optimize Your Content for Google Answer Boxes

Oh, answer boxes. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this post, I’ll share…

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Offseason SEO for Local Businesses

Landscapers, swimming pool service companies, golf courses, ski resorts. What do they all have in common? Their businesses and activity is dictated by the season. Each of these businesses, and others, have entire months when business is not coming in. In terms of online marketing, what steps should a seasonal business take to leverage the…

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What Turns Visitors into Loyal Customers?

E-commerce is the business platform of the present and the future. Traditional bricks-and-mortar shops will probably always be with us, but e-commerce is the business economy which is exploding worldwide. Making an e-business profitable is not as simple as it sounds. The pitfalls are many, and the failures are legion. More businesses have failed to…

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6 Ways to Drive Traffic to Your Website in 2017

Making a strong identity in the digital world is never easy. You might have a website with a simple design, which is functional and attractive, along with the content. But the crowd does not turn up. Having a website is akin to having a full-fledged shop. If you cannot entice people to visit the shop…

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9 Basic SEO Tips to Increase Traffic to Your Site

When it comes to SEO, you want to be as effective as possible. This is especially the case if you have a small business you want to successfully start. Search engines like Google use algorithms and factors to effectively direct and deliver traffic, making SEO something that you cannot take lightly. To raise your SEO…

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This Groundbreaking New Device Gets Stores More Customers

This little device is putting brick-and-mortar retailers back into the consumer spotlight where they belong and helping drive more customers to their stores. This innovation has the potential to transform the retail landscape and allow even the smallest independent retailer to gain a competitive advantage over online retailers in the digital age. Built by technology…

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