Posts Tagged ‘Video’
How to Incorporate Video into Your SaaS Marketing Funnel
Video holds a particular appeal, serves a specific need, and creates a unique competitive advantage for SaaS companies. You do not have to be a marketing expert to see the impact video has had on consumer trends. My favorite example is easily the cellphone. With mobile browsing accounting for 71% of time spent online in…
Read MoreSmall Biz Digital Footprint: 4 Insights into Online Marketing Strategies
Success at online marketing requires implementing several key strategies. There is no one secret formula. The digital channels and methods that work with your marketing segment are rarely if ever limited to one platform. Creating an audience takes some unique branding and a lot of hard work. Think in terms of engaging your audience, not…
Read MoreThe Real Benefits of Facebook Live and How to Best Take Advantage of the Platform
Since its inception, Facebook Live has allowed anyone and everyone to broadcast videos of what they are doing or seeing in real time—from Michael Phelps showcasing his experience in Rio, to Kobe Bryant playing in his final NBA game, to the Emmys taking us behind the scenes. But this new phenomenon doesn’t stop at celebrities:…
Read MoreThe Ultimate Facebook Live Streaming Guide for Entrepreneurs
Video marketing is an expensive investment. If you want a video to attract tons of views, shares, likes and comments, you’ll have to make it perfect. Thanks to social media, however, video marketing can bring a good return on investment. Even Facebook live streaming, which doesn’t require an enormous budget, is viewed as a nice…
Read More4 Important Things You Need to Know About Digital Marketing
Every company should consider using digital marketing as part of their marketing strategy, not only for online businesses but physical businesses as well. Any company can use an online arena to reach their target audience. Here are the important things that business owners should know about digital marketing. 1. Helps Cut Down Marketing Cost Traditional…
Read More4 Reasons Videos are Taking Over Manufacturing Marketing
Let’s be honest, out of other types of B2B businesses to create engaging marketing content for, manufacturing is pretty up there when it comes to difficulty. Content for manufacturing can simply be a little too technical, convoluted, or highly niche. But not anymore. Since the rise of video marketing, manufacturing marketers have taken advantage of…
Read MoreVideo Content: The Future of Social Media Marketing
In the digital marketing world, trends are constantly emerging. To stay competitive, brands need to stand out and adapt to evolving trends or else they risk falling behind and losing the interest of their target audiences. My recommendation? Expand your marketing beyond image ads by incorporating video content. The rise of paid video ads is one…
Read More5 Great Ways to Market Your New Real Estate Business
The real estate game has changed a lot in the past few years. Technology has been thriving ceaselessly, which has opened the doors to a whole different world of marketing for everyone, including real estate agents. A lot of new entrants have been joining the business, but most of them start without having any clue…
Read More3 SEO Trends Every Small Business Should Know
The world of SEO is constantly changing and it’s essential to update your knowledge in order to keep up with competitors and retain website traffic. Here are the most recent SEO trends and where they’re headed! Mobile friendly websites It’s great having a mobile responsive website, but Google is increasingly basing rankings on websites that…
Read More5 Easy Ways YouTube Videos Can Keep You Out of Trouble
The beautiful part about the Web is how convenient it has made the purchasing process for your business. Unfortunately, that is also where the nightmares can begin. If you understand the power of YouTube that can be put behind you very quickly. Here’s how: Keyword Research Instead of just turning on your video recorder, you…
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