The real estate game has changed a lot in the past few years. Technology has been thriving ceaselessly, which has opened the doors to a whole different world of marketing for everyone, including real estate agents. A lot of new entrants have been joining the business, but most of them start without having any clue about how they should be marketing their new business. If you are new to the real estate business, I would start by following these top 10 real estate business tips.
If you are already up and running, then the first thing you need right now is professional advice. This article will provide you with some deep insight into what marketing methods works best for us. By following the below-mentioned tips, you can put your business on the fast track to success in a short period.
1. Create an Online Presence
If you aren’t making use of the internet and social media for marketing purpose then your newly established business will be history pretty soon. Therefore, a strong online presence is imperative for reaching out to the masses.
Make sure to be active everywhere—Facebook, Twitter, Instagram, email marketing, blogging—and pay special attention to your company’s website.
2. Hire a Professional Photographer
Remember, people will initially be attracted to you if you have something visually appealing to offer them. Photographs can either catch people’s attention or can completely put them off. That’s why professional photography is extremely vital for lead generation.
You need to hire a good photographer for taking high-end photographs of the property. Feature these photographs on your company’s website, your personal website, your company’s social media accounts, brochures, blogs, emails, advertising and on every other communication platform you can think of.
Make sure to create a classy and luxurious look of the property in your photographs, which is why you need the services of a professional.
3. Don’t Overlook the Power of Video
Nowadays, the majority of clients demand to see a video of the property before actually visiting, but a lot of agents fail to provide them that. You must understand that you need to adapt yourself and your techniques to modern technology or you’ll be left behind.
A video is a great way to display not only the house but also the neighboring area and other important things. Therefore, it is always advisable to use a skilled person for video recording as professionals can make videos more captivating. Also, make use of Snapchat and Facebook, as well, to publish live videos for shaping a better experience for your buyer.
4. Appoint Someone to Write for You
If you are thinking that employing a photographer and videographer would just do the job, then you are wrong. Most of the time, the agents do not understand the value of written content and either overlook it or write it haphazardly on their own, which ultimately ends up in driving prospects away.
Do not be one of those people making this mistake. The pictures or videos alone are not going to do much if there isn’t any engaging content to go along with them. Running a new business is a hectic job, and it’s often hard to take time out to write something interesting and valuable. That’s why you should let a paid writer take charge.
Writers can generate some fact-based quality content, which they turn into an interesting story that shows the property you are selling as a total winner. This not only intrigues people but also makes them feel more connected.
5. Put a Time Frame to the Property Showing
Putting a certain time frame to the open house, like 2-4 hours, will help you gather a lot more interested buyers to see the house. The more people there are, the better, as it will make visitors think that the property is high in demand—and everybody wants what is in demand.
Also, announce a certain deadline for receiving final offers. This way, interested people will quickly arrive at a decision, and unlikely prospects will slope off on their own.