Posts Tagged ‘Video’
How to Establish a Video Marketing Strategy for Your Business
A recent study concluded that the human brain processes videos at nearly 10,000 times the speed at which they process text. Quite clearly, videos are one of the most engaging forms of marketing for the millennial customer. However, compared to text, videos are also a lot more resource-intensive to produce. Establishing a clear marketing strategy…
Read MoreWith Which of These Marketing Predictions Do You Agree?
2019 awaits us. Which new trends and practices will be in store for marketers in the new year? I did some digging and discovered several predictions for your review. I leave it to you to decide which ones have merit and which do not. According to Janice Chou in a recent Forbes article, “content marketing continues to…
Read MoreCreate Instagram and Facebook Ready Videos Using Still Images
If you run any sort of Facebook or Instagram campaigns at volume, you’ve probably noticed how well video content does. Whether the goal is driving landing page views or general brand awareness, videos tend to perform very well. While this is great for agencies and companies with full-fledged creative departments, videos have typically been a…
Read MoreThe Biggest Trends in Marketing Right Now
Ever since the emergence of the Internet and smart devices, the marketing and advertising field has increasingly morphed into a digital industry. Today, marketers have access to myriad consumer touch points such as websites, social media, blog posts, online videos, texts and other available marketing channels. Additionally, modern marketers can refine their practices by leveraging…
Read MoreChannels to Consider for 2019: Video
We’ve been talking about some of the channels—email, reviews, video, etc.—that I think every organization needs to consider as they build out their 2019 marketing plan based on data that suggests they’re too big to ignore. Back when I started my marketing career 30+ years ago, video was a very different beast than it is…
Read More5 Easier Ways to Create Better Promotional Videos
If you’ve realized that one of the best ways to promote your business is to make a video, then you are absolutely right. First, because they are highly visual and interesting to watch, and second, because videos are short and consume a very small portion of your audience’s time. Therefore, video promotion is mostly highly…
Read More4 Things I Wish I Knew About Online Marketing 10 Years Ago
When we opened, I had literally never sold anything online before. Why I thought that running an online business would work, is beyond me. Hubris I guess. Here are 4 things that I wish I knew about online marketing 10 years ago when we first opened. SEO Is Best Handled Internally We wrote checks. We…
Read MoreHow to Turn Your Blog into Dynamic Video, Infographic Content and More
If the only thing you do with your blog posts is publish them, you’re missing out on some excellent marketing opportunities. There are plenty of ways you can take the content of a blog post and turn it into a completely new piece of content, whether that’s a video, an infographic, an eBook or all…
Read MoreMobile Advertising Trends: The Rise of Video
Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop is becoming less and less dominant. That fact still holds true, but there is another piece. Video in particular is on the rise, specifically on mobile. Facebook and Google are at the forefront of this with both of their platforms.…
Read More4 Reasons Your Facebook Posts Get Way Fewer Views
Social media has dramatically changed the face of marketing. Many small business people don’t understand that although social media is marketing, it’s a very different kind of marketing. Social media needs to remain SOCIAL. As a small businessperson, you need to recognize that the copy and tone in your social media needs to be very…
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