Posts Tagged ‘Value’
4 Techniques to Value a Business
When buying or selling a business, it all comes down to price. Is the offer fair? Does it overestimate the value of the company? Underestimate the value of the company?
Read More How to Protect Gross Margin with a Service Business
When you’re in a service business your cost of goods sold is really your cost of sales or the value of your time since you don’t have a physical product.
Read More Charging Customers for Loyalty
Customer loyalty is a goal for any company that wants to be successful. Countless studies have shown the financial benefits of having loyal customers over having to continuously attract new customers. There are a variety of ways to achieve customer loyalty, and some of these include:
Read More Still Haven’t Embraced Content Marketing? Why Not?
Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as “traditional marketing.”
Read More Beating Lower Priced Competitors
Until we understand what customers value, we have no way of presenting the value of our solutions or no way to create differentiated value. Until we determine what customers value, we have no context in which to create or build value.
Read More If You Aren’t Building Value, Someone Else Is!
Customers don’t buy products (even though that’s what’s on the PO). They buy value. They buy the greatest value that’s created for the investment they are making. They are buying both what they’ve experienced in value creation and what they expect over the relationship.
Read More Communicating Price Increases
These simple tips can help you minimize ‘sticker shock,’ get the price increase you so richly deserve and retain the customers you want. Now that’s a winning combination.
Read More 3 Traits That Make for a Great Business Idea
There are over 300 million Americans, and many of them have had an idea for what they think could make a great business. Few ever actually give it a shot, and fewer still are successful. So what actually does make for a great business idea?
Read More Don’t Get Hung Up On Valuation
I can’t tell you how many times I’ve walked away from deals where the entrepreneur insists on a start-up premoney valuation that is so high, no angel could expect to make a return upon the investment, even with a reasonable sales price for the company down the road.
Read More How to Win a Prospect in the B2B Price War
We invariably talk about the cost or price of a product or service that we are either buying or selling. However, when we are ‘on our game,’ B2B we’ll use the word investment or introduce the idea of value.
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