If there is a cardinal sin of marketing, it’s ignoring the people who already know you, appreciate you and give you money. For most organizations, 60-75% of your net new revenue should come from your existing customer base. Despite that metric, most businesses spend the majority of their marketing dollars and efforts chasing after new […]
Trust
7 Pros and Cons of Face to Face Communication in the Workplace
Communication is one of the highly valued elements of any business, company, or workplace. Businesses have incorporated various channels of communication as a way of ensuring that workers can efficiently communicate amongst themselves as well as with customers. Such communication comes in handy in facilitating various operations within the business while generally promoting corporate efficiency. […]
How to Build Trust with Online Customers
In today’s digital economy, where more and more shopping is done online every day, companies everywhere are scrambling to expand their online offerings, and in the process of doing so are encountering the huge trust deficit that defines internet shopping. Around the globe, consumers are hungry for new products and services, but hesitant to embrace […]
Earn Trust from Your Workers and Get Rewarded with More Customers
In today’s world, everything is visible in a digital way. An all-tech, always-on culture and lifestyle means that privacy is perishing quickly. That means that being earnest and building and maintaining a culture of trust is of the utmost importance in today’s world. A company can build and maintain trust from two angles in order […]
How to Spend Marketing Budget Wisely: Invest Where Buyers Put Their Trust
There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase. According to a Nielsen survey, “consumers trust real friends and virtual […]
Want to Build a Winning Team? Don’t Ignore These 4 Essential Elements
Why do some companies consistently grow profits and revenues every year and others, seemly in the same type of business, crash and burn? Certainly, there are many factors, including many that are not within our control (luck). However, there is one very important predicate to success, and it is completely within our control: A Functional […]
Trust, Authority, and Influence: Why Management and Leadership are Different Things
All too often, managers both new and old think that, simply because they’ve assumed a position in which they are charged with directing a team of employees, they’re automatically a leader. This couldn’t be further from the truth; a good manager isn’t necessarily a good leader, and vice/versa. There are fundamental differences between both, which […]
5 Signs a Potential Partner Could Hurt Your Business
Starting a business venture with a friend sounds like a great plan—what could go wrong? If they’ve been a loyal friend and a positive influence on your life, why wouldn’t they do the same for your business? While there are many successful tales of business partnerships that started out as friendships, you may be surprised […]
Building a Successful Business is Harder without Trust
It probably goes without saying that without trust in your partners, your employees, or the people you rely on for parts or supplies, building a business is exponentially more difficult. As a small business owner, I’ve had partners I trusted, partners I’ve respected, and one or two who lost my trust. So when Lynda Bekore […]
But Can I Trust You?
I can’t guess how many times I’ve written about trust over the past ten years. I’ve talked about the importance of the know • like • trust model, I’ve discussed the connection between trust and a brand’s equity and I’ve explored the role of trust in shortening the sales cycle. Suffice it to say, trust […]
