How to Say “I’m Sorry”

Previously, we examined the reasons why more brands are feeling the need to say they are sorry in a very public and expensive fashion these days. I want to take a minute and dissect one brand’s attempt to offer a “mea culpa” that will resonate with their audience and smooth over the wave of negative…

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Who Already Trusts You?

If there is a cardinal sin of marketing, it’s ignoring the people who already know you, appreciate you and give you money. For most organizations, 60-75% of your net new revenue should come from your existing customer base. Despite that metric, most businesses spend the majority of their marketing dollars and efforts chasing after new…

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7 Pros and Cons of Face to Face Communication in the Workplace

Communication is one of the highly valued elements of any business, company, or workplace. Businesses have incorporated various channels of communication as a way of ensuring that workers can efficiently communicate amongst themselves as well as with customers. Such communication comes in handy in facilitating various operations within the business while generally promoting corporate efficiency.…

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How to Build Trust with Online Customers

In today’s digital economy, where more and more shopping is done online every day, companies everywhere are scrambling to expand their online offerings, and in the process of doing so are encountering the huge trust deficit that defines internet shopping. Around the globe, consumers are hungry for new products and services, but hesitant to embrace…

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Earn Trust from Your Workers and Get Rewarded with More Customers

In today’s world, everything is visible in a digital way. An all-tech, always-on culture and lifestyle means that privacy is perishing quickly. That means that being earnest and building and maintaining a culture of trust is of the utmost importance in today’s world. A company can build and maintain trust from two angles in order…

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5 Signs a Potential Partner Could Hurt Your Business

Starting a business venture with a friend sounds like a great plan—what could go wrong? If they’ve been a loyal friend and a positive influence on your life, why wouldn’t they do the same for your business? While there are many successful tales of business partnerships that started out as friendships, you may be surprised…

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Building a Successful Business is Harder without Trust

It probably goes without saying that without trust in your partners, your employees, or the people you rely on for parts or supplies, building a business is exponentially more difficult. As a small business owner, I’ve had partners I trusted, partners I’ve respected, and one or two who lost my trust. So when Lynda Bekore…

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