There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase. According to a Nielsen survey, “consumers trust real friends and virtual […]
Trust
Want to Build a Winning Team? Don’t Ignore These 4 Essential Elements
Why do some companies consistently grow profits and revenues every year and others, seemly in the same type of business, crash and burn? Certainly, there are many factors, including many that are not within our control (luck). However, there is one very important predicate to success, and it is completely within our control: A Functional […]
Trust, Authority, and Influence: Why Management and Leadership are Different Things
All too often, managers both new and old think that, simply because they’ve assumed a position in which they are charged with directing a team of employees, they’re automatically a leader. This couldn’t be further from the truth; a good manager isn’t necessarily a good leader, and vice/versa. There are fundamental differences between both, which […]
5 Signs a Potential Partner Could Hurt Your Business
Starting a business venture with a friend sounds like a great plan—what could go wrong? If they’ve been a loyal friend and a positive influence on your life, why wouldn’t they do the same for your business? While there are many successful tales of business partnerships that started out as friendships, you may be surprised […]
Building a Successful Business is Harder without Trust
It probably goes without saying that without trust in your partners, your employees, or the people you rely on for parts or supplies, building a business is exponentially more difficult. As a small business owner, I’ve had partners I trusted, partners I’ve respected, and one or two who lost my trust. So when Lynda Bekore […]
But Can I Trust You?
I can’t guess how many times I’ve written about trust over the past ten years. I’ve talked about the importance of the know • like • trust model, I’ve discussed the connection between trust and a brand’s equity and I’ve explored the role of trust in shortening the sales cycle. Suffice it to say, trust […]
Leadership Skills: 5 Expectations Your Team Has for You as a Leader
Leaders help create powerful, cohesive teams that enable organizations to achieve their targets. Part of being a great leader is understanding what the members of your team expect from you. By understanding their expectations you become a better leader and help them become an even stronger team that can achieve anything. Here are 5 important expectations […]
Transparency Leads to Trust
I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was opening on Christmas morning. I suspect most people aren’t quite that determined to avoid surprises, but the reality is, especially when it […]
3 Indisputable Traits of a True Leader
I was flying to a business meeting with an associate when he told me he didn’t think I was a very good leader. (Ouch!) Sensing that God had sent a messenger to tell me that I lacked humility, I took the bait and asked him why. He explained that it was because he’d never seen […]
6 Ways to Make Your B2B Website More Trustworthy
Your website is your first impression to the world, and a trustworthy website gives you a leg up on competition. With competition consistently increasing, authenticity is essential to your online presence. This is especially important in the B2B space. Here are top ways to ensure that your site is trustworthy to a clientele that is used […]
