Restoring Client Trust is More Important than Ever…Trust Me

Recently, I read the 2020 Edelman Trust Barometer Special Report: Brand Trust produced by Edelman, a leading global communications and advisory firm specializing in brand promotion and protection.  The report found that only 57 percent of American consumers “trust most of the brands they buy or use.”  Even worse, just 46 percent of global consumers…

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9 Strategies To Promote Your Image As A Communicator

Every business professional and entrepreneur believes they are good communicators, but how do they know? It’s really the perception of the recipients that counts, and poor communicators are almost always poor listeners, so they don’t hear the shortcomings. Warren Buffet once told a class of business students that better communication could boost their value by fifty percent.…

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Beginning the Know, Like, and Trust Relationship

In Endless Referrals Action Tip #3 we take a look at how to have a very, very effective initial conversation with someone you’ve just met; someone who might just be a great potential prospect and/or referral source. There’s actually a way—right upon meeting this new person—that you can immediately and powerfully communicate exceptional value to…

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Can You Just Tell Little Business Lies?

Are any of these little lies worth worrying over? “He’s not in right now.” “I am going to the doctor at that time.” “I paid only two dollars a unit to your competitor.” Whether not true and used to avoid hurting someone’s feelings, or whether used to gain an advantage in a negotiation, these little business…

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10 Techniques for Enhancing Your Personal Trust Level

One of the first harsh realities that every entrepreneur has to learn is that most of the things that are critical to startup success are outside of their direct control. Just because you dream it and build it, doesn’t mean they will come—that encompasses not only customers, but also investors, partners, team members, and even…

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Why Trust is So Important for Google Ranking

Were you hit by the  June 2019 Google core ranking update? I hope not.  Some of the big news agencies suffered with this update like the Dailymail.co.uk who lost 50% of their traffic overnight . This is catastrophic for some businesses and there have been lots of complaints suggesting that Google should give a warning when…

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The Hidden Benefit of Transparency

Lately, we have been focusing on the “mea culpa” ads that we’re seeing all over the media. Wells Fargo, Facebook, and Uber are some of the big brands that have actively run apology campaigns. The absolute expectation of total transparency is one of the factors driving the need for these campaigns, but that expectation falls…

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How to Say “I’m Sorry”

Previously, we examined the reasons why more brands are feeling the need to say they are sorry in a very public and expensive fashion these days. I want to take a minute and dissect one brand’s attempt to offer a “mea culpa” that will resonate with their audience and smooth over the wave of negative…

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