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Home / Archives for Trust

Trust

Restoring Client Trust is More Important than Ever…Trust Me

Dec 1, 2020 By Kevin Wessels

Recently, I read the 2020 Edelman Trust Barometer Special Report: Brand Trust produced by Edelman, a leading global communications and advisory firm specializing in brand promotion and protection.  The report found that only 57 percent of American consumers “trust most of the brands they buy or use.”  Even worse, just 46 percent of global consumers […]

Filed Under: People Skills Tagged With: Trust

9 Strategies To Promote Your Image As A Communicator

Jun 29, 2020 By Marty Zwilling

Every business professional and entrepreneur believes they are good communicators, but how do they know? It’s really the perception of the recipients that counts, and poor communicators are almost always poor listeners, so they don’t hear the shortcomings. Warren Buffet once told a class of business students that better communication could boost their value by fifty percent. […]

Filed Under: Communication, Leadership Tagged With: Communication, Trust

Beginning the Know, Like, and Trust Relationship

Jan 6, 2020 By Bob Burg

In Endless Referrals Action Tip #3 we take a look at how to have a very, very effective initial conversation with someone you’ve just met; someone who might just be a great potential prospect and/or referral source. There’s actually a way—right upon meeting this new person—that you can immediately and powerfully communicate exceptional value to […]

Filed Under: Relationships Tagged With: Relationships, Trust, Video

Can You Just Tell Little Business Lies?

Oct 22, 2019 By Dave Berkus

Are any of these little lies worth worrying over? “He’s not in right now.” “I am going to the doctor at that time.” “I paid only two dollars a unit to your competitor.” Whether not true and used to avoid hurting someone’s feelings, or whether used to gain an advantage in a negotiation, these little business […]

Filed Under: Best Practices Tagged With: Honesty, Trust

10 Techniques for Enhancing Your Personal Trust Level

Sep 19, 2019 By Marty Zwilling

One of the first harsh realities that every entrepreneur has to learn is that most of the things that are critical to startup success are outside of their direct control. Just because you dream it and build it, doesn’t mean they will come—that encompasses not only customers, but also investors, partners, team members, and even […]

Filed Under: Best Practices Tagged With: Communication, Trust

Why Trust is So Important for Google Ranking

Aug 5, 2019 By Caroline Phillips

Were you hit by the  June 2019 Google core ranking update? I hope not.  Some of the big news agencies suffered with this update like the Dailymail.co.uk who lost 50% of their traffic overnight . This is catastrophic for some businesses and there have been lots of complaints suggesting that Google should give a warning when […]

Filed Under: Online Marketing Tagged With: Google+, Search, Trust, Website

The Hidden Benefit of Transparency

Jun 19, 2019 By Drew McLellan

Lately, we have been focusing on the “mea culpa” ads that we’re seeing all over the media. Wells Fargo, Facebook, and Uber are some of the big brands that have actively run apology campaigns. The absolute expectation of total transparency is one of the factors driving the need for these campaigns, but that expectation falls […]

Filed Under: Communication Tagged With: Communication, Employees, Transparency, Trust

How to Say “I’m Sorry”

Jun 12, 2019 By Drew McLellan

Previously, we examined the reasons why more brands are feeling the need to say they are sorry in a very public and expensive fashion these days. I want to take a minute and dissect one brand’s attempt to offer a “mea culpa” that will resonate with their audience and smooth over the wave of negative […]

Filed Under: Customer Service Tagged With: Communication, Mistakes, Solving Problems, Trust

Who Already Trusts You?

Jan 23, 2019 By Drew McLellan

If there is a cardinal sin of marketing, it’s ignoring the people who already know you, appreciate you and give you money. For most organizations, 60-75% of your net new revenue should come from your existing customer base. Despite that metric, most businesses spend the majority of their marketing dollars and efforts chasing after new […]

Filed Under: Relationships Tagged With: Customer Acquisition, Customer Loyalty, Trust

7 Pros and Cons of Face to Face Communication in the Workplace

Dec 28, 2018 By Devin Caldwell

Communication is one of the highly valued elements of any business, company, or workplace. Businesses have incorporated various channels of communication as a way of ensuring that workers can efficiently communicate amongst themselves as well as with customers. Such communication comes in handy in facilitating various operations within the business while generally promoting corporate efficiency. […]

Filed Under: Communication Tagged With: Communication, Transparency, Trust

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