Though some businesses find it necessary to change their image, most companies prefer to hold on to brand recognition (names, logos, slogans, etc.) that they have invested in and built over a long period of time. Also, many successful long-term businesses have decided to hold their images through many product changes and business evolutions and cycles.
We’ve all been in a meeting where someone is presenting a data set and nothing seems to make sense until they show a chart or a set of charts that present all the information they’ve been discussing in a well-organized, easy to read fashion. That’s exactly the clarity you want to convey when discussing your business.