Never underestimate the power of a loyal, happy customer. Whether you are an established business or a fledgling two-person startup, happy customers bring trust and excellent references to your brand. Two valuable assets that can’t be oversold. By the same token, leaving your client base unattended and generating unsatisfied reviews can have an equally profound, […]
Testimonials
How to Get Even Greater Benefits from Testimonials
Social proof. Testimonials. Recommendations. Likes. Positive feedback. 5-Star reviews. There are a lot of different terms for when customers say good things about your business and your team. We’ve talked about the importance of sharing these glowing words with prospects—such as featuring social proof on your website—but there’s another way to leverage these assets to boost […]
Overcome Sales Roadblocks by Believing in What You Sell
As human beings, we are very good at picking up visual, verbal and non-verbal signals from another person. Body language gives us the first impression of another individual, and it is true that you do not get a second chance to make a first impression. In other words, you can’t always “fake it ’till you […]
How to Write Terrific Testimonials to Attract Your Ideal Customers
A customer testimonial is an efficient way for you to share the thoughts of your existing customers with potential customers about your products or service. Testimonials are a great way to help establish credibility, build trust and give you an opportunity to prove claims about your product or service. The rise of websites such as […]
5 Growth Hacking Tips for Small Business Owners
Growth hacking is one of the most important aspects small business owners need to take care of in the modern marketplace. If your business is not able to expand at a competitive pace and connect with a loyal and growing user base, you won’t stand a chance. Growth hacking, if done well, can get you […]
6 Types of Testimonials to Boost Sales
Testimonials sell! Often new distributors think that they cannot have testimonials because they have not really experienced the business yet but there are many types of testimonials that anyone can use within their presentation. Examples of the power of testimonials can be seen in infomercials. Whether you are selling a product, your business opportunity or the […]
15 Powerful Ways to Growth-Hack Your Social Media: Part 3
Pats on the back all around, you’ve made it to the third and final part of our running series on growth-hacking social media! Today we’ll cover a few basics that you’d be surprised how often are overlooked, as well as CTAs (calls-to-action) and some totally acceptable Twitter automation. Let’s get into it! 11. Complete Your […]
The Power of Video Marketing
There was a time when video was an afterthought for many of us. Then things changed. Currently Google, which owns YouTube, brings in 1.1 billion unique monthly visitors; YouTube brings in approximately 1 billion. However, despite these staggering numbers, only a small amount of US based small businesses use YouTube; only 9% according to an […]
3 Buyer Questions Your Testimonial Video Should Answer
There is no denying that video is one of the absolute best ways to convey a marketing message. The combination of image and audio stirs the senses and encourages message absorption. Many companies are beginning to realize the benefits of video marketing and are turning their marketing budgets toward this highly effective medium. If you’re thinking about investing […]
How to Build Your Brand Online
In today’s competitive market, business success depends on your ability to connect with your audience. To make that connection, you must cultivate a strong brand presence online. The following 5 fundamental tips will help you position your brand effectively online: Know Thyself: Carve Out a Distinctive Identity Unlike marketing, which describes what you do to […]
