Posts Tagged ‘Surveys’
Your “Drop Dead” Question For a Customer Survey
Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is, ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. If more than forty percent of the respondents say they would be “very…
Read More5 Types of Usability Testing Methods for Websites and Businesses
Understanding and properly executing user testing is essential to ensuring that your company’s website is easy to use. You’ll easily lose customers if you’re unaware of and doing nothing about how complicated it is to work with your company. Usability testing methods for websites are all about finding out what the experience of an end…
Read MoreYour Business Needs PR Buzz—Here’s How to Create It
Running a PR campaign can take a lot of time, money and resources. A lot of businesses choose to outsource this part of their business to dedicated third party service providers. While this is cost effective, it can still be a drain on the resources for small businesses since a lot of these service providers…
Read More5 Instant Tips to Create Effective and Quality Surveys
Two basic questions always arise when running a small business. Is your product/service working? How can you improve? One of the best ways to improve is to speak to your customers and those who might one day become customers. A great way to do that is by building a survey and distributing it to the…
Read MoreWords Have Value, Too!
A lot of time and energy is spent quantitatively analyzing the results of surveys. The survey may be based on metrics such as customer satisfaction, NPS, customer effort, or customer experience. This quantitative analysis may take on many dimensions of statistical methodology. However, the comments that are made associated with the individual scores are seldom included in…
Read More4 Keys to Understanding and Leveraging Customer Panel Surveys
See if you’ve received any requests that sound like this: We want to give you the chance to play a role in helping us develop and improve our financial products and services. To do so, we invite you to be part of the Chase Customer Panel, which is a group of customers who give us…
Read MoreA Solution for the High Cost of Poor Customer Service
When I go shopping, I have a tendency to wear my business hat while I walk around the stores. I assess the quality of service I receive to gauge how well the business is doing and if it’s losing sales because of poor service. It’s like being my own self-assigned mystery shopper. The only thing…
Read MoreWhy Customer Feedback is Crucial to Running a Successful Business
Criticism about your company is hard to take, especially if it comes as a big surprise, but at least you learn something and can change accordingly. Customer feedback—good and bad—is absolutely critical to all successful businesses. In fact, I would argue that the amount of customer feedback you receive is directly proportional to how much…
Read MoreHow to Make Employee Surveys Less Annoying
The employee survey process is, historically, annoying. Employees might answer 80 questions on an online survey that takes almost an hour, they hit “submit,” and when they get a 404 page, they’re stuck wondering if their answers went through or if they even pushed the right button. On top of that, their employer might not even…
Read MoreUnconventional Ways to Get Customer Reviews
Reviews can drive organic web traffic to your site and help you increase revenue. Learn some easy ways to get good customer reviews. Well, the overall concept of getting reviews is simple. You simply have to ask. The real question is how to ask. The way you get good reviews is just as simple: provide…
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