Invent Your Opportunities

You never know which opportunity will end up being the one that really turns into something big, but if you don’t ever try, then you’ll never get anywhere. You have to always be thinking, always moving, always improving. The one thing you can’t do is sit back and wait for things to happen to you.
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How Do I Innovate?

It’s easy to say that businesses need to innovate. But it’s a lot harder to actually do it! Successful innovation comes from your business’s core insights—the way you think and the way you use your resources, knowledge, and skills.
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Reinvent Yourself Every Day

For a business to be able to grow, it needs to be flexible enough to adapt to changes as they happen. You have to be willing to examine everything you do with a critical eye, and reinvent yourself every day. Never take a strategy for granted!
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Keep the Organization Simple

Organizations of all kinds have a bad habit of growing more and more complex. But an important feature for an organization focused on growth is keeping things simple. A clear, simple organizational structure will help everyone understand what is happening in the business and where to go next.
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Principles of Social Marketing

Today’s age of social media has created dramatic shifts in marketing strategies. If you get it right, social media can make it easier for small businesses to take advantage of their flexibility, local connections, and nimble nature.
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Why Do You Lose Customers?

You need to know what you’re doing right, but you should also know what you’re doing wrong; that’s the only way you can ever improve. A valuable resource is your ex-customers. Find out why they left and what you can do to resolve their concerns and problems they see.

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Saving Money While Going Green

Have you thought about making your business more green, but worried about the cost? We have some solutions for you. There are plenty of affordable steps you can take to be more green—and even save a little money, too.
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We All Sell

Whether you consider yourself as being in sales, we all are; we sell our ideas, concepts, beliefs, and products. A sale is based on finding out what somebody wants or needs, and showing them how to get it. Selling requires helping.
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Comfortable Sales Environment

To get someone to buy, they must be comfortable with their decision. If someone answers your presentation with an objection, do you know how to turn that objection into a reason to buy? Many times, that can be the exact reason somebody needs in order to make a positive decision.
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