Posts Tagged ‘Social Media’
Is Your Small Business Ready to Adopt Facebook at Work?
The question of whether instant messaging and social media in the workplace are productivity killers or loyalty enhancers has been an intense topic of debate for the last several years. As 2016 rolls in, Facebook, the social media heavyweight champion of the world, is going to put its mark on the topic. After having been in a…
Read More15 Powerful Ways to Growth-Hack Your Social Media: Part 3
Pats on the back all around, you’ve made it to the third and final part of our running series on growth-hacking social media! Today we’ll cover a few basics that you’d be surprised how often are overlooked, as well as CTAs (calls-to-action) and some totally acceptable Twitter automation. Let’s get into it! 11. Complete Your…
Read More5 Marketing Ideas for the Budget-Friendly Small Business
Marketing is expensive but so is a failed business plan. Stretch your marketing budget further with these simple strategies, guaranteed to help your budget-friendly small business succeed. Invest in the Right Social Media Having conversations and engaging with clients and potential customers is important on social media – we all know this. But, having the…
Read More7 Social Media Tips That Promote Professionalism
“Professionalism is not just an idea; it’s a big deal. Having a team of dedicated and professional staff makes a huge difference in how customers perceive your business [or nonprofit], repeatedly patronize it, and refer it to others. It can make or break your brand whether you work alone, have one employee, or employ a…
Read MoreMobile Phones: A Genuine Substitute for Office Computers?
If it isn’t already, communications technology is fast becoming the backbone of modern society. It would seem that almost every person across the globe is reachable by some means of electronic communication. With over 3 million apps available across Apple’s App Store and Google Play Store, mobile phones are taking over in a way we…
Read More15 Powerful Ways to Growth-Hack Your Social Media: Part 2
Picking up where we left off last week, we’re going to examine some more amazing ways to boost your social following and engagement. These tactics are not only tried and true, but simple to execute and deliver powerful results! Without further ado, let’s get to it. 6. Remarketing This one is pretty easy to follow…
Read MoreWe’ve Lost 17% of Our Social Traffic in the Last 12 Months, But…
This title is of course reminiscent of the now famous Buffer article recently published entitled “We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months.” You read that right; Buffer lost nearly 50 percent of their social traffic, year-over-year. How could this be? What’s happening out there in social land? The article opines…
Read MorePaid Advertising 101: Understanding the Basics of Advertising on Social Media
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98…
Read More15 Powerful Ways to Growth-Hack Your Social Media: Part 1
Let me start by asking you a question: How much time do you spend each week on social media? Does it amount to what you would describe as either “too much,” or “more than you’d like to”? Unless you outsource your social media, I’m guessing you answered yes. Breathe a sigh of relief, there’s a…
Read MoreHow Images Can Drive Traffic for Your Social Media
It may be a given that social media is important for businesses—for strengthening the brand, engaging customers and standing out from competitors. But what use is a social media account—regardless of the number of followers—if your followers aren’t paying attention to you? In 2013, Pinterest became the 2nd highest driver of traffic. Related Article: Creating…
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