Posts Tagged ‘Social Media’
The 6 Most Important Reasons You Need Social Media Monitoring and Customer Service
Social media channels have taken over as the main platforms for your customers to express their views on a particular product or service. Any experience, be it good or bad, gets shared on social media almost instantly. As such, you may have to deal with that experience being publicized to many of your customers or…
Read MoreIs It Time to Ditch the Term “Social”?
Is social media social? What at first blush might seem like a highly ironic and utterly absurd question has a surprisingly firm grounding in reality, at least in today’s existing digital marketing reality. When you take a moment to stop and think about it, much of the largely two-way interplay on the ubiquitous digital communications…
Read MoreThe Hard Truth About Social Media and What You Need to Do About It
It had been done. The application form had been filled in. The schools attended, the relationships and the interest fields had been mulled over. The final submit button was pushed. I was live. Then something happened. People I hadn’t seen in 30 years started popping up on my screen. A bit older, greyer and more seasoned…
Read More5 Free and Easy Ways to Promote Your Small Business Today
Twenty minutes. That’s all you need. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not too much to promote your business is it? OK, so let’s get on with this. Tell one stranger you meet about your business In a supermarket…
Read MoreThe 4 Quickest Ways to Improve Your Business’s Social Presence
A strong social media presence is one of the most effective ways for any business to market to their customers. Over eighty percent of the major corporations in America use social media to improve their consumer base and build relationships with these clients. The ability of social media to affect the success of a business…
Read MoreReal-Time Personalized Marketing: Engaging Across Channels
Customers today no longer differentiate between online and offline channels. Many of today’s purchases cross multiple channels and the customer considers them all part of the same brand experience. The new differentiator is providing an omni-channel experience to your customers. Brands with the most solid omni-channel buyer engagement processes retain roughly 89% of their customers.…
Read More5 Keys to Handling an Unexpected Social Media Disaster
PR isn’t quite as simple as it used to be. Thanks to the almost farcical activist nature and real time updating of social media networks like Twitter, Facebook, Tumblr and more, now everything is politicized in spontaneous hashtag campaigns. While this may be off-putting to many, the keyboard warriors of social media are simply gleeful…
Read More5 Ways to Boost Your Business Using the Connection Economy
I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by making connections rather than pumping widgets out of the tail end of an assembly line. I might put a little sharper focus on this and say that for almost every small…
Read MoreComing Crisis of Social Metrics
I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not it worked. Now we have analytics to measure almost everything. Where we’ve gone too far now is we’re tempted to discount, entirely, what we can’t measure. And that’s just wrong. We…
Read MoreCreating Platform-Specific Content: JustFly’s Guide to Finding Your Audience
Content marketing isn’t about just writing great content and hitting ENTER. With the wave of different platforms that are out there, content needs to be tailor-made to the medium you are using to broadcast it. While some platforms have very stringent limits hardcoded into the experience (I’m looking at you, Twitter), other platforms simply require…
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