Too many businesses believe that social media networks are simply places they need to put a placeholder in. Like a flag that says, “Look, we exist here too,” and then go to some autopilot shout into the abyss mentality. The core idea behind Facebook, LinkedIn, Twitter, Google+ or any of the other networks out there is connection.
Today, many of us spend more time on social media sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram than any other sites—and do so several times a day, even while we’re working. And that’s OK! Given social media’s incredibly wide appeal and pervasiveness, most businesses are several years into their “social media” strategies.
While the concept of paying for social media face time definitely isn’t a new one, sponsored posts certainly help make LinkedIn a more viable content marketing platform. And, depending on your niche, LinkedIn could work wonders for you.
Using effective tactics that boost your blog traffic is the first step in achieving a variety of goals. Those objectives could include selling products and services, building brand awareness, positioning yourself as a thought leader, or connecting and networking.
Most businesses have at least a Facebook and Twitter page to make sure potential customers can find them online. But many of them don’t bother to do enough with their social media presence to influence their customers—or potential customers—to buy their products or services. Here’s how to do a better job with managing these critical marketing tools.
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