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Home / Archives for Social Marketing

Social Marketing

Here’s How to Make Your Restaurant Stand Out From the Competition

Dec 30, 2020 By Vinod Janapala

It doesn’t matter if you are opening a brand new restaurant, or are in the food business for years, with continually growing competition you need to focus on creative and efficient marketing. Fortunately, there are numerous ways to convince hungry clients to choose yours from dozens or even hundreds of restaurants around. Here are some […]

Filed Under: Marketing Innovations Tagged With: Social Marketing

Is GenZ the Most Creative Generation? They Say Yes.

Mar 3, 2020 By Elaine Fogel

Generation Zers (born between 1997 and 2012) claim that they are the most creative generation – more creative than previous generations. What’s Next: Generation Antidentity, a new report by Complex Networks’ insights and research solution, Complex Collective, and PSFK, Generation Z is changing the labeling landscape. In other words, don’t define them using typical demographics […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Gen Z, Social Marketing

Social Media Marketing for Small Businesses

Feb 28, 2020 By Catherine Olin

A big part of promoting yourself is staying up-to-date on current trends, including social media marketing for small businesses. Social media has evolved from just being a place where friends connect. Now it’s a marketing powerhouse for businesses small to large. To help you harness that power for your business, we’ve compiled a list of […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Social Marketing, Social Media

How to Use Instagram Video in Your Marketing and Branding

Sep 23, 2014 By Susan Solovic

We’ve already looked at ways major corporations are getting good marketing results using Instagram and discussed how you can adapt their strategies to your small business.

Filed Under: Online Marketing Tagged With: Instagram, Social Marketing, Susan Solovic, Twitter, Video

A Beginner’s Guide to Social Video [Infographic]

May 22, 2014 By SmallBizClub

Even the least tech-savvy people know one universal truth about the internet: viral videos are king. What makes a video spread like wildfire across the internet is hard to pin down, but the most important detail is that it resonates with its audience enough to get the sharing ball rolling.

Filed Under: Marketing Innovations Tagged With: Infographics, Ivan Serrano, Social Marketing, Video

Utilizing the Power of Google+: Google’s Favorite Social Network

May 22, 2014 By Murray Newlands

Google+ has experienced slow but steady growth ever since it was founded. Even though the social network does not have user figures that are on par with Facebook and Twitter, that doesn’t mean that brands can’t get a lot out of Google+ when it comes to their marketing strategy.

Filed Under: Online Marketing Tagged With: Facebook, Google+, Murray Newlands, Social Marketing, Social Media, Twitter

Social Media Marketing vs. Social Marketing: They’re Not the Same!

May 19, 2014 By Elaine Fogel

If you believe that ‘social media marketing’ is the same thing as ‘social marketing,’ you’d be incorrect. Did you know that social marketing has existed since the early 1970s—long before the advent of the Internet?

Filed Under: Marketing Innovations Tagged With: Elaine Fogel, Marketing, Social Marketing, Social Media, Social Media Marketing

Stay on the Offense

Apr 25, 2014 By Gary Vaynerchuk

One of the reasons that I think I’ve had success throughout my career is that I stay on the offense. When it comes to business, I’m almost incapable of playing defense.

Filed Under: Online Marketing Tagged With: Branding, Competitors, Gary Vaynerchuk, Learning, Online Strategy, Social Marketing

The Battle Between Search and Social

Apr 18, 2014 By Savannah Marie

For years, search engines have been the primary way for consumers to find new businesses. Now, though, you can make a strong case that social media gains more than search engines in the amount of site traffic and referrals it brings.

Filed Under: Online Marketing Tagged With: Content Marketing, Mobility, Online Strategy, Savannah Marie, Search Engine Optimization, Social Marketing, Social Media

How to Target Millennials with Digital Marketing

Apr 3, 2014 By Murray Newlands

Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.

Filed Under: Online Marketing Tagged With: Infographics, Millennials, Murray Newlands, Online Marketing, Social Marketing, Video

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