Generation Zers (born between 1997 and 2012) claim that they are the most creative generation – more creative than previous generations. What’s Next: Generation Antidentity, a new report by Complex Networks’ insights and research solution, Complex Collective, and PSFK, Generation Z is changing the labeling landscape. In other words, don’t define them using typical demographics […]
Social Marketing
Social Media Marketing for Small Businesses
A big part of promoting yourself is staying up-to-date on current trends, including social media marketing for small businesses. Social media has evolved from just being a place where friends connect. Now it’s a marketing powerhouse for businesses small to large. To help you harness that power for your business, we’ve compiled a list of […]
How to Use Instagram Video in Your Marketing and Branding
We’ve already looked at ways major corporations are getting good marketing results using Instagram and discussed how you can adapt their strategies to your small business.
A Beginner’s Guide to Social Video [Infographic]
Even the least tech-savvy people know one universal truth about the internet: viral videos are king. What makes a video spread like wildfire across the internet is hard to pin down, but the most important detail is that it resonates with its audience enough to get the sharing ball rolling.
Utilizing the Power of Google+: Google’s Favorite Social Network
Google+ has experienced slow but steady growth ever since it was founded. Even though the social network does not have user figures that are on par with Facebook and Twitter, that doesn’t mean that brands can’t get a lot out of Google+ when it comes to their marketing strategy.
Social Media Marketing vs. Social Marketing: They’re Not the Same!
If you believe that ‘social media marketing’ is the same thing as ‘social marketing,’ you’d be incorrect. Did you know that social marketing has existed since the early 1970s—long before the advent of the Internet?
Stay on the Offense
One of the reasons that I think I’ve had success throughout my career is that I stay on the offense. When it comes to business, I’m almost incapable of playing defense.
The Battle Between Search and Social
For years, search engines have been the primary way for consumers to find new businesses. Now, though, you can make a strong case that social media gains more than search engines in the amount of site traffic and referrals it brings.
How to Target Millennials with Digital Marketing
Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.
10 Tips to Facebook Success
When trying to get audience attention for your company it is easy to fall into a few mistakes, but that’s not you! You want to make your company’s Facebook page unique and interesting, while also being on-par with trends.
