Social Marketing Archives

The Best PR Strategies for Small Businesses on Black Friday

By SmallBizClub | Nov 19, 2024

Black Friday, the annual shopping and hunting for great deals and discounts that takes place the day after Thanksgiving, is a great opportunity for businesses to boost sales, build brand awareness and increase customer loyalty. For small businesses, it’s a chance to compete with larger corporations on a more level playing field. However, small business…

15 Reasons No One Cares About Your Small Business Right Now

By Jeremy Bowler | May 31, 2023

In the fast-paced, competitive business world, it’s a common challenge for small businesses to attract and maintain attention. Some businesses may not garner the interest they deserve, leaving owners scratching their heads, pondering, “Why doesn’t anyone care about my business?” Understanding just what is causing your business to miss out on the attention it deserves…

Here’s How to Make Your Restaurant Stand Out From the Competition

By Vinod Janapala | Dec 30, 2020

It doesn’t matter if you are opening a brand new restaurant, or are in the food business for years, with continually growing competition you need to focus on creative and efficient marketing. Fortunately, there are numerous ways to convince hungry clients to choose yours from dozens or even hundreds of restaurants around. Here are some…

Is GenZ the Most Creative Generation? They Say Yes.

By Elaine Fogel | Mar 3, 2020

Generation Zers (born between 1997 and 2012) claim that they are the most creative generation – more creative than previous generations. What’s Next: Generation Antidentity, a new report by Complex Networks’ insights and research solution, Complex Collective, and PSFK, Generation Z is changing the labeling landscape. In other words, don’t define them using typical demographics…

Social Media Marketing for Small Businesses

By Catherine Olin | Feb 28, 2020

A big part of promoting yourself is staying up-to-date on current trends, including social media marketing for small businesses. Social media has evolved from just being a place where friends connect. Now it’s a marketing powerhouse for businesses small to large. To help you harness that power for your business, we’ve compiled a list of…

How to Use Instagram Video in Your Marketing and Branding

By Susan Solovic | Sep 23, 2014

We’ve already looked at ways major corporations are getting good marketing results using Instagram and discussed how you can adapt their strategies to your small business.

A Beginner’s Guide to Social Video [Infographic]

By SmallBizClub | May 22, 2014

Even the least tech-savvy people know one universal truth about the internet: viral videos are king. What makes a video spread like wildfire across the internet is hard to pin down, but the most important detail is that it resonates with its audience enough to get the sharing ball rolling.

Utilizing the Power of Google+: Google’s Favorite Social Network

By Murray Newlands | May 22, 2014

Google+ has experienced slow but steady growth ever since it was founded. Even though the social network does not have user figures that are on par with Facebook and Twitter, that doesn’t mean that brands can’t get a lot out of Google+ when it comes to their marketing strategy.

Social Media Marketing vs. Social Marketing: They’re Not the Same!

By Elaine Fogel | May 19, 2014

If you believe that ‘social media marketing’ is the same thing as ‘social marketing,’ you’d be incorrect. Did you know that social marketing has existed since the early 1970s—long before the advent of the Internet?

Stay on the Offense

By Gary Vaynerchuk | Apr 25, 2014

One of the reasons that I think I’ve had success throughout my career is that I stay on the offense. When it comes to business, I’m almost incapable of playing defense.