Marketing is one of the disciplines that changes and evolves quickly. The principles are consistent, but with changing technology, the tactics are more fluid. Earlier this year, the WFA (World Federation of Advertisers) surveyed 700 leading marketers from over 30 countries. The study attempted to understand the current and future challenges today’s marketers face, what […]
Skills
7 Questions to Test Your Potential as an Entrepreneur
As a mentor to aspiring entrepreneurs, the most common question I get is, “I want to be an entrepreneur—how do I start?” The obvious answer is that you need an idea first, but I’ve come to realize that the process is really much more complex than that. Many people with great ideas never make it […]
Reskilling Your Employees Can Be Part of Your CSR Strategy
You can give back to the community by helping workers prepare for an automated future. In the coming years, automation will displace millions of workers. However, this prospect isn’t as bleak as it sounds. Humanity has a remarkable ability to adapt, and so it shall again. As an employer, you can help workers upskill, while […]
The One Thing Holding You Back from Making It to the C-Suite
According to a survey on leadership development conducted by the Brandon Hall Group, 77% of organizations are currently experiencing a leadership skills gap. But you’re smart, qualified, and technically brilliant at what you do… So what’s holding you back from the C-Suite? It’s not a lack of ambition. After all, you’re ready, willing, and able to […]
How—and Why—to Hire People Over Skills
The recruitment industry has evolved over the past decade, driven by evolving technology, market outlook and a seismic shift in what employees are looking for in a role. But what do employers want from new hires? In the past, it was all about the skills and experience, but these days it’s all about the person […]
9 Skills That Will Help New Lawyers Start a Business
Less than 2 percent of law school graduates move directly into solo practice after passing the bar. The majority (almost 46 percent) take positions with existing law firms, while others take positions in government, business, public interests, clerkships, and education. Comparatively, about 8 percent of MBA graduates immediately go into business for themselves after finishing […]
9 Skills That Will Help New Lawyers Start a Business
Less than 2 percent of law school graduates move directly into solo practice after passing the bar. The majority (almost 46 percent) take positions with existing law firms, while others take positions in government, business, public interests, clerkships, and education. Comparatively, about 8 percent of MBA graduates immediately go into business for themselves after finishing […]
6 Life Skills That Will Set You Up for Success and Happiness
Succeeding in life isn’t an accident. It is often the outcome and results of developing life skills that are discovered, nurtured and acted on over decades. But often our parents, family and school teachers never told us. The curriculum often didn’t include anything much beyond the 3 “R’s.” And learning by rote and committing facts […]
If You Don’t Know Who Your Customer Is, Improving Selling Skills Won’t Help
Over the past few days, I’ve been participating in a discussion about a struggling organization. It’s a start up, the CEO wanted help in developing sales skills. But as the discussion progressed, it was clear the CEO didn’t understand who their customers were. They were responding to queries from whoever happened to find their web […]
2 Overlooked Skills That Are More Important Than You Think
You could have gotten away with many things before the rise of the internet, but now to succeed in business, you must continually improve your skills and knowledge. For that reason, I want to bring to your attention two of those essential skills that can make or break the success of your business that most […]
