SEO 101: The Top 5 Things You Need to Know

Approximately 93% of online searches begin with a search engine. Let that sink in for a second. With more consumers than ever turning to the internet to solve their problems: It is mission critical to understand what SEO is and how it works to ensure you (& your clients!) are successful in navigating the web’s…

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6 Digital Marketing Trends You Can’t Ignore in 2020

Digital marketing is evolving at a very fast pace and each year brings us new trends and strategies to tackle marketing challenges. It wouldn’t be wrong to say that companies that hesitate to adopt the new trends fall short of their targets. On the other hand, those who love exploring new strategies put themselves in…

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Google Expands Same Meaning Close Variants: What Does That Mean?

Just when you thought Google couldn’t make things more confusing – they done did it again. Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year. According to Google, “On average, we expect…

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SEO Factors Most Important to Voice Search

A Semrush study sheds light on the SEO factors most important in voice search results. As we, and virtually every other SEO agency in the world has been proclaiming, voice search is going to have a huge impact on the way people find products and services on the internet in the not distant future. A…

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Local SEO: How to Get the Most Out of Your Agency

Local SEO works best when a business and SEO agency work together. Many local businesses don’t bother with search engine optimization (SEO). They feel it’s too expensive, they don’t know how it works, and besides, they’re small, they don’t need to show up everywhere, just their town and/or areas in their proximity. In their case,…

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How Do You Increase Your Site’s Rankings in Search Engines?

As a business owner, establishing a website is probably one of the first moves you made. But what good is a website if nobody’s able to find it? The main discovery tool people use to find new websites and important content is search engines—especially Google. And they tend to use search engines as simply as…

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Serpstat Review: How Does This SEO Tool Stand Up?

Digital marketing teams are stuck together by the glue of their growing number of tools. From social media management to influencer marketing, SEO, and beyond, there is a tool for everything. But if you’re anything like me, every now and then you like to do an audit of your toolset… Maybe there is a better…

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3 SEO Ranking Factors to Work On in 2019

Every business owner wants to rank in Google. They understand this will be a key piece of their marketing toolkit to bring on new business. One of the biggest mysteries for them is their digital footprint. SEO is a part of that digital footprint that seems to be a foreign language to small business owners.…

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