Posts Tagged ‘SEO’
13 Easy Local SEO Tips for Small Business Owners
While search engine optimization isn’t the only marketing tool for small businesses, it is a key one. Today, a huge percentage of consumers are using Google to search for a business that meets their needs and to check reviews. Even if you’re a local business that gets some of its traffic through word of mouth,…
Read MoreLowering Your Brand Bids Can Help Increase Conversion Volume
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore, they…
Read More5 Steps to Develop Your SEO Strategy
Developing a strong keyword strategy for search engine optimization is vital to giving your website an edge over the competition. In today’s industries, how you go about setting up your breadcrumbs online is going to be what determines how much organic traffic you’ll be able to produce via search engines such as Google. There are…
Read More5 Growth Hacking Tips for Small Business Owners
Growth hacking is one of the most important aspects small business owners need to take care of in the modern marketplace. If your business is not able to expand at a competitive pace and connect with a loyal and growing user base, you won’t stand a chance. Growth hacking, if done well, can get you…
Read MoreDoes Your Web Designer Know SEO?
When designing a new website or bringing life to an old one, eye catching visuals and something that represents your brand are key. A website should clearly show what it is you do and encourage people to take action, whether that’s give you a call or fill a form on your site. That’s all very…
Read More6 Important Ways to Save Big Bucks When Building a Website
Building a website is like building a house—you have to have a budget. When that budget is tight you have to decide how to make your money give you the best results. There are plenty of systems that let you design and build your own website. If you’re thinking about building a business website, the…
Read More5 Unique Ways to Drive Targeted Traffic
10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in… But in 2017 things are different. Even with the growing emphasis on content promotion and social media distribution, it’s still getting harder and harder to consistently generate website traffic organically. It’s more competitive to rank in…
Read More3 SEO Trends Every Small Business Should Know
The world of SEO is constantly changing and it’s essential to update your knowledge in order to keep up with competitors and retain website traffic. Here are the most recent SEO trends and where they’re headed! Mobile friendly websites It’s great having a mobile responsive website, but Google is increasingly basing rankings on websites that…
Read MoreUser Testing the SERPS: How Do Your Customers Really Search?
How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME Don’t worry, it isn’t their fault; even Google thinks SEO research is synonymous with Keyword research (The top 10 results for “SEO Research” are all about keyword research). The correct answer is: Ask your users! Historically, SEO recommendations are full of assumptions…
Read MoreOffseason SEO for Local Businesses
Landscapers, swimming pool service companies, golf courses, ski resorts. What do they all have in common? Their businesses and activity is dictated by the season. Each of these businesses, and others, have entire months when business is not coming in. In terms of online marketing, what steps should a seasonal business take to leverage the…
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