4 Effective Steps to Improve Your Organic Listings

Let’s say you’re an experienced online marketer. You’re familiar with Google’s best practices and subscribe to all the important SEO blogs and newsletters. You have extensive knowledge of every update Google brings, from Pandas and Penguins to Possums and Pigeons, and even the few unnamed ones. You’re constantly searching for ways to give your clients…

Read More

3 Essential SEO Tips to Sustain Your Local Business

Keeping your business front and center is a tough trick to be sure, but rest assured, it’s far from impossible. Mastering SEO, or search engine optimization, is about making your business and its relevant information easily searchable to your local area, and to successfully do that, you need to understand how exactly search engines can…

Read More

Google AdWords: The Ultimate Marketing Solution for Small Businesses

Just 16 years ago, Google launched the Self-Service Advertising Program, what would later be known as Google AdWords. Over the years, this online marketing strategy has experienced tremendous growth and today it serves as one of the widely used advertising platforms in the information era. For those who might not be familiar with it, AdWords…

Read More

6 SEO Mistakes to Avoid When Launching a New Site

Small business owners and webmasters often forget SEO when building a new website The process of optimizing a website for the search engines begins with the first letters of code that get written for the site. SEO (search engine optimization) is not an afterthought. It has to be planned for and implemented from the very…

Read More

Are You Wasting Your SEO Budget?

Search Engine Optimization is still the best way to drive potential customers to your website. Despite the mystique, it’s just another form of advertising. And as with other mediums, you’re making an investment of time, money, or both and should expect a return. With this said, many emerge from the SEO wars with battle scars…

Read More

Proper SEO for a Product Page

If you’re running an e-commerce website, you need to ensure that each and every page on your website fulfills SEO criteria that search engines look for and reward. The difference between an unoptimized page and an optimized one is obvious; more successfully completed transactions and more money in your pocket. An ecommerce site optimized for…

Read More

The Latest Local Search Ranking Factors Impacting Your SEO Strategy

Keeping your web presence up-to-date with the latest local search ranking factors can be exhausting effort. The algorithm behind Google local search is continuously changing, and the weight places on certain ranking factors can change in just months. With most of 2016’s search engine data now available, the SEO community is finally starting to solidify…

Read More

SEO and SEM for Franchise Owners

While some of your franchise’s marketing will be dictated and provided by your franchisor, it’s a good idea to still educate yourself on aspects of digital marketing so that you can make sure that your location is found online. Two important facets of digital marketing are search engine optimization (SEO) and search engine marketing (SEM).…

Read More