Startups Need to Embrace Zero Paid Media Marketing

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free.
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Should You Use the Cloud? Talking Security

Every business is trying to save money these days. One obvious solution for doing so is in the cost savings seen by using cloud storage. With the expense of IT professionals, servers, and other internal storage and hosting solutions being far more than that of storing your data in the cloud, many small businesses are turning to this option.
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Cost-Saving and Efficiency Tips for Small Business

For a small business, budget and resources are often limited, and organizational costs can take a huge portion of capital. Many costs will be incurred during the initial stage of the business and the return on investment could take several months to almost a year, so it is best to learn a few tricks to save money by minimizing expenses.
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5 Typical Business Mistakes to Avoid

I jumped into the world of entrepreneurship a few years back, and it’s certainly been an interesting ride. Don’t let anyone fool you—business ownership requires a lot of hard work. No matter what you do, you’re going to make mistakes in the beginning. However, once you get all the wrinkles ironed out, the benefits of self-employment are numerous.
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6 Reasons Old Business Phone Systems Are Costing You a Fortune

The NEC phone systems companies install most are giving those companies a tremendous advantage over companies running older enterprise phone systems. Digital phone systems provide so many advantages that reduce costs and improve efficiency that it makes no sense to continue running a company with an outdated business phone system.
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