Posts Tagged ‘Sales Strategies’
How to Increase After-Holiday Sales: Fill the Gap
During the pre-holiday season customers are buying gifts for everyone on their lists, sales are good and you’re making money. What happens when the holiday buying is over and sales come to an almost screeching halt?
Read More The Golden Rule in Selling
There is a golden rule in selling: “Spend more time with better prospects.” So, what are the characteristics of an ideal or “better” prospect? Below listed are 7.
Read More “Let’s See How Much We Can Confuse Our Customers!”
If we want to optimize our results, we can’t confuse our customers or channel partners. We have to design buying experiences from their points of view. The challenges it creates for our own organizations to achieve their goals is our problem to solve, not the customer’s or the channel partners.
Read More Selling to Whole Foods: 6 Steps to Success
Getting your product into national chains is never easy, but the rewards are big if you are persistent. The following steps will put you on the road to success.
Read More A Franchisee’s Transferable Skills
Do you dream of opening your own franchise business because you’re not happy with your job? It happens. Your boss might be driving you crazy. Your coworkers might be the reason for your malaise. Or it could be that you’re feeling suffocated because you’re not using your skills.
Read More Proactive vs. Reactive Customer Service
In preparation for a presentation to a client recently, I was asked to stress proactive vs. reactive service. They complimented their account reps on being very good at reactive, but saw the need to go to the next level and be more proactive.
Read More Funnel/Pipeline Games
The funnel/pipeline is a fundamental tool for sales professionals and managers. It’s the tool that helps us understand whether we are on target to meeting our goals. I spend a lot of time looking at funnels. I’ve seen all sorts of issues and potential games (inadvertent and purposeful) that are played with pipelines. I thought I’d spend a little time on a few of them.
Read More Improve Sales by Taking Away Their Freedom
Common sense says increased variety and more freedom of choice will make people happier. But studies show it does the exact opposite. It actually makes them unhappy.
Read More The Secret of Selling Need Not Be a Secret
I’ve often said that, at it’s very essence, selling was about finding out what people wanted, and simply helping them to get it. When you see selling in that light, it’s so much easier and more fulfilling.
Read More Rethinking Prospecting
What if instead of searching for people who want to buy our products and services, we decided to search for people with problems? Not just any problem, but the problems we solve?
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