Focused Sales Presentations

One of the basic tenets of sales you should keep in mind is that people don’t want what something is, they want what it does. As the famous example goes, nobody wants a quarter-inch drill; what they want is a quarter-inch hole. People want what your product or service does, not what it is.
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Talking About Features, Advantages, and Benefits

So many people get caught up in talking, especially salespeople, about features. Someone comes into your store, or on the telephone, or across the desk, and you are so focused on what your product does that you don’t talk about the benefits they are going to get from it. So remember to talk about the features and the advantages of those features, and the benefits that your customer is going to receive.
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How to Get to Yes

We all love to hear more yeses and Yes is the key to more sales in any direct sales business. Here is a simple system to boost your number of yeses so that you can increase sales and make more money from home.
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For Online Sellers: What Sells in the Summer Time?

A question I get every year about this time is, “What sells in the summer time?” While there is no definitive answer to that question, you can be assured people don’t stop buying stuff online; they just buy different stuff than at other times of year.
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Why You Should Start Selling on Amazon—Right Now

These days, it seems you can’t turn on a TV, go on the Internet or talk to a friend without hearing something about Amazon. From vitamins to housewares to clothing, people buy EVERYTHING from Amazon. With the Amazon Prime program, people order free movies and books. Even children are getting a slice of the Amazon action through their children’s reading programs and videos.

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5 Ways to Get Great Customer Testimonials

Customer testimonials help making selling your product easy. Potential prospects often want proof that your product works the way that you claim it does. Customer success stories help validate your product and your company in general. If a customer loves your product, you have an easy job on your hands.
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