Questions as Weapons

Too often, as business professionals, we use questions as weapons. We ask questions with an agenda. We’re not looking for answers. We’re not looking to learn.
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Sales Tips: Feel, Felt, Found

What do you do when someone gives you an objection? What do you do when they have some particular objection to your product, or your service, or even the entire appointment? The “feel, felt, found” formula gives you a way to handle that objection.
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Shooting from the Lip

Customers don’t want a knee jerk reaction. They don’t want the rehearsed response. They want to invest their time with people who are prepared, who are ready to engage in high impact conversations about their businesses.
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Insight Is Not the End—It’s the Beginning

Insight is the starting point. Our Insights should create a dialogue or conversation. It should begin a collaborative process, where we and the customer evaluate what it means for them. If our Insight doesn’t start a conversation, we have failed. If we can’t sustain the conversation, we have failed.
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Focused Sales Presentations

One of the basic tenets of sales you should keep in mind is that people don’t want what something is, they want what it does. As the famous example goes, nobody wants a quarter-inch drill; what they want is a quarter-inch hole. People want what your product or service does, not what it is.
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Talking About Features, Advantages, and Benefits

So many people get caught up in talking, especially salespeople, about features. Someone comes into your store, or on the telephone, or across the desk, and you are so focused on what your product does that you don’t talk about the benefits they are going to get from it. So remember to talk about the features and the advantages of those features, and the benefits that your customer is going to receive.
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