How to Create Multiple Sources of Income

If you’re like most small business owners, you’re always looking for ways to increase your wealth. The best way to do this is with multiple sources of income. There are two types of income: active and passive. Active income requires you to work, whereas passive income is made with minimal effort on your part. Let’s…

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Could Marketing Be a Revenue Source?

Previously, I told you about the book, Killing Marketing, by Joe Pulizzi and Robert Rose. Their premise is that marketing has evolved to the stage where it needs to be completely re-invented, and we need to think of our organization’s marketing departments as media companies, that is to say, as a revenue source. On the surface,…

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9 Revenue Models That Can Keep Your Business Thriving

Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low fixed monthly payments), has become the norm for…

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Do You Have the Right Sales Business Model?

No sales business model is “forever.” As our markets change, as our customers change, as our own business strategies change, there is a necessity to reassess our sales business models and go to market strategies. Unfortunately, too many companies ignore these transitions. They stay stuck with one model, working harder and harder, failing to produce…

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5 Tips for Small Business Startups

Quick Books Community for Self-Employed is a fun place for me to hang out and to hear everyone’s stories. What a great crowd. If you’re running a small business or thinking about it, you should join the conversation. There’s no cost. Recently, I answered the questions Gina Bianchini asked the community, “What One Thing Did…

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How Does Your Business Shape Your Pricing?

As we head towards the end of the year, we’re going to kick off a series of conversations about money. One of the most overlooked aspects of marketing is your pricing strategy. Over the next couple weeks, we’re going to talk about how you price and sell your services and what that says to your…

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Is Your Budget a Forecast?

Hold it! These are confusing terms. When does a budget become obsolete? Do we rely upon constant changes and call it a forecast? So, let’s spend a few moments defining this sometimes-confusing set of terms. A budget should be created each year after a series of negotiations between departmental managers and their superiors all the…

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7 Ways to Invest Your Business’s Disposable Income

As the owner of a business, you may be familiar with the expression, ‘You’ve got to spend money, to make money.’ While it might be great to have lots of cash in the bank, there are things you can do to invest disposable income to help improve your business operations. Knowing where to start though…

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