The history of American business is full of stories about explosive, ultra-fast growth. In college courses, news stories and case studies, we hear how companies like Starbucks and Lululemon expanded with breakneck speed, from small enterprises into industry-leading titans. However, just because those stories are well-known, it doesn’t mean they’re the norm. For many companies […]
Revenue
Understanding the Difference Between Good & Bad Revenue
It might seem odd, particularly in these difficult economic times, to talk about the concept of “good and bad revenue.” Some of you may be thinking “revenue is revenue, all revenue is good!” What’s the difference between good and bad revenue? Good revenue has the following characteristics: It generates strong profitability because it is from […]
Why Recurring Revenues Increase Your Company’s Value
The massive shift in revenue models in recent years Have you noticed how many web apps and content have turned into subscription services during the last several years? Call it the Netflix effect. Application developers once considered their products as licensed in what would closely be allied to a single sale. Until someone realized that recurring […]
4 Strategic Ways to Increase Your Business Revenue
One of the primary goals of running a business is to bring in more money. Realistically speaking, it is easier said than done since more than fifty percent of small to medium-sized businesses do not make it past the first twenty-four months, because of cutthroat competition in various industries. Profit is your number one indicator […]
The Best Online Small Business Opportunities for Passive Income
The idea of making money without putting too much effort has been appealing to many. Passive income is all about that—earning without working. There are four ways through which you can make passive profits: by investing your time, making a money investment, renting property, or get paid for doing things you normally do. The truth […]
Digital Engagement
It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is that how business leaders define engagement and the level in which they invest (time, money, staff, etc.) in that engagement is an incredibly wide range. Deloitte did a study for Connected Small […]
Pros and Cons of Moving from Freelancing to a Passive Income Business
A growing number of people are making money off of the gig economy. According to recent figures, around 36% of the workforce is making a living offering various freelancing services. It is easy to see the appeal of freelancing, but making money through an online passive income business can be preferable for many people. You […]
How to Create Multiple Sources of Income
If you’re like most small business owners, you’re always looking for ways to increase your wealth. The best way to do this is with multiple sources of income. There are two types of income: active and passive. Active income requires you to work, whereas passive income is made with minimal effort on your part. Let’s […]
Could Marketing Be a Revenue Source?
Previously, I told you about the book, Killing Marketing, by Joe Pulizzi and Robert Rose. Their premise is that marketing has evolved to the stage where it needs to be completely re-invented, and we need to think of our organization’s marketing departments as media companies, that is to say, as a revenue source. On the surface, […]
9 Revenue Models That Can Keep Your Business Thriving
Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low fixed monthly payments), has become the norm for […]
