The idea of making money without putting too much effort has been appealing to many. Passive income is all about that—earning without working. There are four ways through which you can make passive profits: by investing your time, making a money investment, renting property, or get paid for doing things you normally do. The truth […]
Revenue
Digital Engagement
It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is that how business leaders define engagement and the level in which they invest (time, money, staff, etc.) in that engagement is an incredibly wide range. Deloitte did a study for Connected Small […]
Pros and Cons of Moving from Freelancing to a Passive Income Business
A growing number of people are making money off of the gig economy. According to recent figures, around 36% of the workforce is making a living offering various freelancing services. It is easy to see the appeal of freelancing, but making money through an online passive income business can be preferable for many people. You […]
How to Create Multiple Sources of Income
If you’re like most small business owners, you’re always looking for ways to increase your wealth. The best way to do this is with multiple sources of income. There are two types of income: active and passive. Active income requires you to work, whereas passive income is made with minimal effort on your part. Let’s […]
Could Marketing Be a Revenue Source?
Previously, I told you about the book, Killing Marketing, by Joe Pulizzi and Robert Rose. Their premise is that marketing has evolved to the stage where it needs to be completely re-invented, and we need to think of our organization’s marketing departments as media companies, that is to say, as a revenue source. On the surface, […]
9 Revenue Models That Can Keep Your Business Thriving
Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low fixed monthly payments), has become the norm for […]
Do You Have the Right Sales Business Model?
No sales business model is “forever.” As our markets change, as our customers change, as our own business strategies change, there is a necessity to reassess our sales business models and go to market strategies. Unfortunately, too many companies ignore these transitions. They stay stuck with one model, working harder and harder, failing to produce […]
5 Tips for Small Business Startups
Quick Books Community for Self-Employed is a fun place for me to hang out and to hear everyone’s stories. What a great crowd. If you’re running a small business or thinking about it, you should join the conversation. There’s no cost. Recently, I answered the questions Gina Bianchini asked the community, “What One Thing Did […]
If You’re Not Selling on Amazon, You’re Missing Out on Easy Revenue
At first glance, one might wonder why stores have historically had a habit of crowding in close proximity to one another rather than spread out. For thousands of years, it was the bazaar which proved most successful for merchants, eventually giving way to the malls of the 20th century. In the age of the internet, […]
How Does Your Business Shape Your Pricing?
As we head towards the end of the year, we’re going to kick off a series of conversations about money. One of the most overlooked aspects of marketing is your pricing strategy. Over the next couple weeks, we’re going to talk about how you price and sell your services and what that says to your […]
