If you are a business professional or owner today, success is more and more about relationships. People relationships are the key to career growth, more than results, and customer relationships build brands, rather than the other way around. In this era of communication overload with many misleading messages, we have learned to count first on […]
Relationships
5 Quick Sales Tips
Here are 5 totally random sales tips that I found helpful in my business last week. 5 Random Sales Tips When you use these sales tips on a regular basis it will keep your business rolling along. Keep it simple! When you keep it simple it is easier for your customers to buy from you. […]
This is Exactly Why You Need to Promote Your Brand at Trade Shows
Trade shows and exhibitions are usually considered one of the more challenging marketing tactics because they cost so much time and money. However, a well-executed trade show venture can generate leads and increase engagement with your brand. If you want to network within your industry and promote brand awareness, trade shows are an effective, non-digital […]
7 Whirlwind New Venture Partner Marriages to Avoid
Most entrepreneurs who start a company alone soon come to the conclusion that two heads are better than one—someone to share the workload, the hard decisions, and the costs. In a moment of crisis, you may be tempted to take on the first person expressing interest as a co-founder. This would be a mistake, and […]
First Impressions Count!
One of the biggest issues we hear from everyone involved in sales and marketing is capturing the customer attention. Whether it’s that first communication, an email, text, or social engagement, that first phone conversation, or that first meeting. Getting that first contact or engagement is something nearly everyone struggles with. Given the difficulty we have […]
Do’s and Don’ts for Entrepreneur Business Networking
I often recommend business networking as the most effective way for a startup founder to find investors, advisors, and even key executive candidates. But what if you are an introvert, or new to this game, and don’t know where or how to start? The answer is still the same, but I have learned over the […]
3 Surefire Ways to Improve Your Relationship with Employees
Management should have a good relationship with employees for a number of reasons. You want to have a way of relating to the people that work for you, but you also need to be prepared to give them the help that they need when they are in peril. There are a few things you can […]
A Twist on Old School Tactics
In this era of all things digital, I thought it would be a nice change of pace to go old school and talk about some very simple marketing tactics that are often undervalued and underutilized. Best of all, neither of these ideas will dent your marketing budget. Thank you notes: When I was growing up, my […]
What We Think of Our Customers Colors Our Engagement
Someone called seeking coaching on a specific deal. He had fallen into traps which blinded him in moving forward with a winning strategy. He started the conversation with, “The key decision-maker is really a jerk! He’s power hungry, his people want to do something with us, they’ve presented compelling arguments, but he doesn’t want to […]
Modern Mentors: Navigating Mentorship in the Digital Age
Mentorship is as old as human society, perhaps even older. Before written communication, the only way information was passed down was from one person directly to another via speech and demonstration—monkey see, monkey do. However, nowadays, communication has evolved to that point that we oftentimes don’t see each other at all, but instead connect from […]
