Always in Good Form

You’ve now learned the first two Feel-Good Questions as well as the “One KEY Question” that will separate you from practically everyone else. Here’s one more type of question. They (because there are actually four of them) are called “F-O-R-M” Questions and they simply provide additional questions you can ask that will deeply strengthen the rapport with…

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4 Ways Architects Can Extend Their Client Services Post-Construction

Plamena Milusheva, a designer at Seattle architecture firm LMN, is working on a way to get architects back into their buildings long after construction ends and they’ve turned over the keys. The trick isn’t a lockpick kit or any sort of clandestine sneaking technology; it’s a networked device she’s developing at LMNts (LMN Tech Studio)—LMN’s research…

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Deepen Your Rapport with Feel-Good Question #2

In my Endless Referrals Action Tip #5 we discuss Feel-Good Question #2 which, as you’ll see, flies in the face of much traditional sales teaching. Yet, you’ll see why—as a follow up to Question #1 in the previous video (Action Tip #4)—this question will bring immensely positive feelings to your new contact; positive feelings about himself or…

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Beginning the Know, Like, and Trust Relationship

In Endless Referrals Action Tip #3 we take a look at how to have a very, very effective initial conversation with someone you’ve just met; someone who might just be a great potential prospect and/or referral source. There’s actually a way—right upon meeting this new person—that you can immediately and powerfully communicate exceptional value to…

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4 Underlying Ways to Revive the Lost Art of Relationship-Building with Customers

Technology has provided businesses with unprecedented advances. But even in this digital age, personal relationships are critical to building trust and loyalty with customers. Despite all the tech advancements, the disruptive force happening in business today is relationship building. Emphasizing the customer satisfaction component of business will only become more advantageous, given that by 2025, AI…

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Community Building

Most recently, we looked at the idea that content marketing efforts often stop short of actually building a community and by doing so, brands miss out on the incredible benefits of that strategy. The phrase “build a community” is nebulous so I wanted to give you a concrete example to spark ideas as you look…

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So Your Board is Dysfunctional. What to Do?

It happens. Boards are elected by the shareholders, sometimes with preferred shareholders holding seats by right of their investment. In that instance, often the investor selects the board member and the CEO goes along with the choice, mostly out of having no alternative at the time. How the board can arrive at dysfunction Then there comes…

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5 Important Factors When Choosing a Manufacturer for Your Product

Whenever your business needs something manufactured, whether it’s a final product or an individual prototype, you will need to find a suitable manufacturer. If you’ve never looked for a manufacturer before then the world can be a little overwhelming at first; most people don’t realize just how many different types of manufacturer there are and…

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What is Networking?

In the “old days,” networking seemed to be about meeting people, learning about them, building a bit of a relationship. There was value in networking. Often, our networking may have been a passing meeting, a chance to get to know someone for a few moments, have an interesting conversation, only to move on in our…

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5 Reasons Business Leaders are Short on Relationships

If you are a business professional or owner today, success is more and more about relationships. People relationships are the key to career growth, more than results, and customer relationships build brands, rather than the other way around. In this era of communication overload with many misleading messages, we have learned to count first on…

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